Expo West 2022: Califia CEO Ritterbush Talks Plant-Based Innovation

Unlike when the brand first entered the market, Califia Farms is now just one of a slate of dynamic and differently positioned plant-based milks appearing in dairy coolers nationwide. Faced with growing competition, the California-based company has been active in defending its position as a pioneering brand through rapid, constant innovation, a theme which continued at this year’s Expo West. 

In this interview recorded at the show, Califia CEO Dave Ritterbush discussed how the brand is keeping up with consumers’ desire for more plant-based options, the company’s evolving relationship with RTD coffee products, the untapped potential of culinary applications for its drinks and how Califia is honoring its late founder, Greg Steltenpohl.

Transcript

Speaker 1 [00:07] Hey everybody, thanks for joining me. It's Marty Caballero, the managing editor at Bevnet.com. I am here at Natural Products Expo West 2022 back in action in Anaheim, California. Really pleased to be joined by Dave Ritterbusch, the CEO of Kalifia Farms. Dave, how's it going? How's, uh, I guess the second day of the show going for you guys so far?

Speaker 2 [00:26] It's going really well. It's great to see people back again and have so much energy around the industry, around the show, and to be able to show off the brand to so many new people.

Speaker 1 [00:37] Absolutely not a…

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