Expo West 2022: Weller Talks THC Interests, Dale Katechis Joins Brand

While awaiting formal recognition for CBD as a food ingredient from the FDA, Colorado-based brand Weller introduced immunity drinks as a complementary product to its core beverage line of hemp-infused sparkling waters in 2020. But this year sees the company pivoting back to its roots in cannabis to expand its platform with the launch of new THC-infused beverages, bringing on Oskar Blues Brewery founder Dale Katechis, who joined Weller’s board of directors this month, to help guide its strategy. In this video recorded at Natural Products Expo West 2022, Simmons and Katechis speak with BevNET editor-in-chief Jeff Klineman about its upcoming cannabis innovations, why the brand is continuing to lean in to CBD when others are pivoting away, and why Weller may become more than a beverage brand in the future.

Transcript

Speaker 1 [00:07] Good afternoon, Jeff Kleinman, editor in chief of Bevnet and Nash here at the Weller booth with recent edition Dale Catas, the founder of Oscar Blues, joined by Weller co-founder John Simmons. Uh, some pretty exciting changes going on in Weller, but before we get to them, why don't we level set? How's the company been doing, John?

Speaker 2 [00:33] Thanks Jeff. It's nice to have you in the booth. Um, the company's doing really well. We've had 4 years of steady growth in the CBD category. Um, again, it's, it's, it's a very, uh, tricky category in a lot of ways. It doesn't…

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