Office Hours: Lead Your Squad to Growth with John Maggio

In this week's episode of Office Hours Cocktail Squad CEO John Maggio joined BevNET’s Jeff Klineman to address some of the ways he is managing his brand during this period of category growth and brand profligation. The discussion with Maggio takes RTD cocktails not just as a single category but also as a case study for growth during uncertain times. Speaking as a repeat founder, investor, board member and advisor, Maggio takes questions from the audience to share his thoughts on best practices and metrics that can be deployed across the food and beverage spectrum.

Transcript

Speaker 1 [00:15] Good afternoon and welcome to our newest episode of Office Hours, the show where we bring you the experts from our years of reporting to answer questions, give advice, and discuss strategies for growing food and beverage brands during what's an incredibly difficult time in our nation. I'm Jeff Kleinman, editor in chief of Bevnet. It's September 1st today, and as I sit here in my living room slash sushi parlor, I have to admit, I've lost focus. It's just too easy with all of the things that we have to do. I spend an enormous amount of my time providing Truth Squad tutorials…

To read the full transcript, purchase a BevNET/NOSH subscription.

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