Office Hours: Lead Your Squad to Growth with John Maggio

To play this video, purchase a BevNET/NOSH subscription or Login.

In this week's episode of Office Hours Cocktail Squad CEO John Maggio joined BevNET’s Jeff Klineman to address some of the ways he is managing his brand during this period of category growth and brand profligation. The discussion with Maggio takes RTD cocktails not just as a single category but also as a case study for growth during uncertain times. Speaking as a repeat founder, investor, board member and advisor, Maggio takes questions from the audience to share his thoughts on best practices and metrics that can be deployed across the food and beverage spectrum.