Office Hours: Charting Growth With Spindrift

Spindrift founder and CEO Bill Creelman visited BevNET for Office Hours in this full-length interview. In exploring crisis leadership, distribution, online marketing and platform expansion, the conversation gives entrepreneurs a way to think about the possibilities around their own brands and growth stories. As he explains the way he plans to steer Spindrift’s sales to $250 million by the end of 2022 and $500 million by the end of 2025, Creelman dove into strategy and tactics that can help many brands evaluate their options for achieving their own goals.

Transcript

Jeff Kleinman [00:00] Hi there. I'm Jeff Kleinman, BevNET's editor in chief. Thanks for joining us for this special all-interview edition of Office Hours. For this edition, we have the chance to record an extended conversation with Spindrift CEO Bill Creelman about the challenges of leading a company that's reached hypergrowth mode during the recent pandemic. We also talked about expanding a company platform of a seemingly narrow core product, designing and developing a comprehensive innovation strategy, and some of the ways the company Address the supply chain shortages that many brands are…

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