Office Hours: Design Workshop - Current Trends in CPG Package Design

This Office Hours episode focuses on the ways that brand design has been influenced -- for good or ill -- by the tumultuous events of the past 8 months: COVID-19, social and societal turmoil, changes to retailing and D2C environments, and the growth and emergence of new branding conventions that have been derided as “Blands.” This is a great talk for companies that are thinking about the look of their packaging and labels, who are thinking about the overall positioning of the visual aspects of their products, or who want to match their innovations with their brand design.

Jeff Klineman, the Editor-in-Chief of BevNET, hosts the panel discussion, including trendologist Kara Nielsen, who is the director of food and beverage insights with WGSN, David Lemley, the president of branding firm Retail Voodoo, and Flashpoint Strategy Consulting founder Kate Ruffing. The Office Hours live audience had a front-row, interactive seat and asked questions on everything from nuts-and-bolts questions about design to a deep exploration of branding trends for food and beverage companies. 

Transcript

Jeff Kleinman [00:15] Good afternoon and welcome to Office Hours, the show where we pull our network of experts together to think about growth solutions for food and beverage entrepreneurs during these challenging times. I'm Jeff Kleinman, editor in chief of BedNet. Thanks for joining us. You know, when there's an elephant in the room, you're gonna see it, you're gonna talk about it, and we've all done that throughout the spring, summer, and fall on this show, looking at the ways that the COVID-19 pandemic is affecting the food and beverage business. But that elephant, when he's there, does…

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