Office Hours: Sales Strategy & Building Retailer Relationships


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BevNET and NOSH’s weekly live call-in show, Office Hours, returns Tuesday, July 7 at 3 p.m. ET. NOSH editor Carol Ortenberg will bring Darla Mears, the Chief Customer Officer at Kodiak Cakes, and Cheryl Christian, the EVP of Sales at Bobo’s, on the livestream to dive into sales strategy and take questions from viewers.

This discussion will explore building a successful sales organization and managing retailer relationships with two industry veterans who’ve worked with strategics and fast-growing brands alike. They’ll share tips for mastering meetings with buyers, how to balance retailer product requests, integrating sales into your organization and how the Covid-19 pandemic has changed their roles and retailer relationships.

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