Clearly Canadian Beverage Corporation: Reebok Fitness Water Beverage Receives 2002 Award of Excellence

VANCOUVER, British Columbia–(BUSINESS WIRE)–July 30, 2002–Clearly Canadian Beverage Corporation (OTCBB:CCBC – News; TSX:CLV) announced today that Reebok fitness water beverage is a recipient of the American Tasting Institute’s 2002 Award of Excellence.

For the second consecutive year, Reebok fitness water beverage has been judged “Excellent” by the American Tasting Institute, a division of Quality Institute International, in the Fortified Water category. Three Reebok fitness water beverage flavours, including Natural, Berry and Citrus, were awarded for meeting and exceeding the Institute’s range of criteria.

“We developed Reebok fitness water beverage with essential vitamins, minerals and electrolytes to appeal to the active, health conscious individual, but wanted to ensure it still delivered on taste. This recognition by the American Tasting Institute for the second consecutive year confirms we delivered on our objective to provide a great tasting beverage to meet our consumers’ refreshment needs,” said Jonathan Cronin, VP of Marketing for Clearly Canadian’s US subsidiary, CC Beverage (U.S.) Corporation.

The American Tasting Institute’s panel of independent, professional chefs evaluated this product on a broad range of criteria including appearance, flavour, taste and texture. The judging was performed double blind and conducted in the most efficient and accurate environment.

About the American Tasting Institute

The American Tasting Institute and the American Culinary Institute are divisions of the Quality Institute International, a private organization committed to honoring the Best of the Best(TM) in food, beverage and equipment products. Founded in 1985, the company has grown into a national organization comprised of 37,000 professional chefs and major food buyers from across North America. Through this network, they have established a National Chef Board who support their mission of honoring the best products in the marketplace. Their Gold Medal seal is seen on thousands of food and culinary products defining for consumers what the best choices are for them — Best of the Best(TM).

About Clearly Canadian

Based in Vancouver, B.C., Clearly Canadian markets premium alternative beverages and products, including Clearly Canadian® sparkling flavored water, Clearly Canadian O+2® and Tre Limone(TM), which are distributed in the United States, Canada and various other countries. Clearly Canadian also holds the exclusive license to manufacture, distribute and sell certain Reebok beverage products in the United States, Canada and the Caribbean. Additional information on Clearly Canadian and CC Beverage may be obtained on the world wide web at

CLEARLY CANADIAN BEVERAGE CORPORATION is the registered holder of various trademarks, including CLEARLY CANADIAN®. CLEARLY CANADIAN BEVERAGE CORPORATION, and its wholly owned subsidiaries, manufacture, distribute and market CLEARLY CANADIAN®, CANADIAN O+2®, TRE LIMONE(TM) and certain Reebok beverage products. Reebok is the registered trademark of Reebok International Ltd. and its affiliated companies.


Clearly Canadian Beverage Corporation
Kelly Lendvoy, 800/663-5658 (USA)
or 800/663-0227 (Canada)