Hulk Hogan Announces Partnership With America’s Fastest – Growing Independent Energy Drink to Create “Hulk Energy Powered by Socko”

@@img1Los Angeles (May 5, 2006) – Pop culture icon Hulk Hogan has announced the release of his new energy drink “Hulk Energy Powered by Socko.” Developed and produced by Bliss Beverage, “Hulk Energy” will be made available to retailers throughout Socko Energy’s existing and expanding distribution network in the U.S. and abroad. The traditional Socko can has been redesigned and re-branded with a specially designed Hulk Hogan image.

Entertainment and marketing company Bischoff-Hervey Entertainment (BHE TV, LLC), responsible for branding Socko on a global level through non-traditional, entertainment-based marketing initiatives, approached Hogan months ago to create the high-impact energy drink. “My family and I have an incredibly active lifestyle. Between helping launch Brooke’s music career and Nick’s racing career, plus the demands of being involved in a hit series, if anyone is in need of their own energy drink it’s me,” exclaimed the always charismatic Hulkster.

Hogan has taken his enthusiasm for his latest adventure to the small screen as “Hulk Energy” made its worldwide debut on The Tonight Show this week. With his family by his side, Hogan revealed his exclusive “Hulk Energy” beverage, making host Jay Leno the first consumer to try the Hulkster’s energy drink. In addition to its late-night premiere, “Hulk Energy” will also become the newest character on the VH1 reality show Hogan Knows Best. Season two of Hogan Knows Best will chronicle the development of Hulk Energy, beginning with a concept pitch from friend Eric Bischoff, Bischoff’s business partner Jason Hervey (BHE TV, LLC) and Bliss Beverage principals Jordan Harwood and Mike Jannicelli to create “Hulk Energy’s” winning formula.

“Hulk Hogan has been a part of our television culture for the past 20 years. He has been able to re-invent his brand with a whole new generation of fans based on the success of Hogan Knows Best,” said Eric Bischoff.

Bliss Beverage Vice President Mike Jannicelli adds, “Hulk Hogan is visible worldwide and while we’re strategically growing our international reach, this partnership made perfect sense.”

“Hulk Energy powered by Socko” has been specifically designed to deliver an impact of energy fortified with Taurine, vitamins B12, B6 and Horny Goat Weed to help endurance while increasing mental awareness without unwanted carbohydrates.

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About Bischoff- Hervey Entertainment
Bischoff-Hervey Entertainment (BHE TV, LLC) combines the diversified strengths of industry veterans Eric Bischoff and Jason Hervey. BHE specializes in content creation and production for various broadcast outlets, licensing and merchandising and innovative brand integration solutions.

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About Socko Energy
Socko Energy is the flagship product of Bliss Beverage, a Scottsdale, AZ-based company that has developed an energy drink which appeals to a mass audience without succumbing to the latest “extreme” trends set forth by other energy drinks on the market today. The end result – Socko – is a vibrant, eye-catching energy drink filled with clean, refreshing, non-heavy, healthy ingredients with a smooth taste and electrifying color. Socko is currently available in 16 U.S. markets and quickly becoming the fastest-growing independent energy drinks in the country. To learn more about Socko Energy, visit www.sockoenergy.com.