LIV Goes Organic … and Becomes First Organic Sports Drink in America

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PRINCETON, N.J., April 29 /PRNewswire/ — LIV Organic(TM), the innovative 18-month old sports drink brand, announced today that its brand and ingredients are now organic, moving up from its previous “all natural” status. All current LIV customers will carry LIV Organic(TM).

Nancy Dince, Founder and President of Ritorna Natural, maker of LIV Organic, commented, “While the LIV brand is still relatively new, consumers quickly discovered that we offer the best of the traditional sports drinks, electrolytes and carbohydrates, but none of their unhealthy ingredients. Our move to organic takes LIV to a critical next step, moving from a strong position to an even better one as the only organic ready to drink sports drink in America. Americans are increasingly striving for a healthy lifestyle and the market indicates that organic foods are an integral factor. We, together with our retailers and consumers, look forward to great possibilities.”

Major LIV retailers include Whole Foods (North East, Mid-Atlantic and North Atlantic), Harris Teeter (VA south to FL), Hannaford Brothers (Northeast), Kings Super Markets (New Jersey) , The Garden of Eden, Dean & DeLuca, Grace’s Marketplace, Eli’s Manhattan, Gourmet Garage and The Vinegar Factory.

LIV Organic offers Citrus Passion, Orange, Lemon and Berry drinks. All four LIV Natural flavors are offered in one size, a 16.9 oz. bottle with an SRP of $1.99. LIV Organic will arrive on store shelves this week.

LIV Natural contains no high-fructose corn syrup as it is made instead with agave nectar, a natural, unprocessed source of sugar. LIV Organic contains no artificial colors, flavors or preservatives. The use of rice syrup provides a healthy source of carbohydrates. As a result of LIV Organic’s unique balance of beneficial sugars, carbohydrates and organic minerals, it promotes physical recovery both during and after exercise. LIV Organic is dedicated to supporting local events and community sports programs that promote healthy lifestyles. LIV Organic is gluten free and Kosher.

LIV maker, Ritorna Natural, Inc, was formed in 2005. LIV Organic is produced at Castle Co-Packers in New Kensington, PA. For samples requests or more information, please visit http://www.liv-organic.com/ or email info@liv-organic.com .