Anheuser-Busch distributor Wil Fischer Companies brings drank Extreme Relaxation Beverage to Southwest Missouri

HOUSTON, and SPRINGFIELD, Mo., March 17 /PRNewswire-FirstCall/ — Innovative Beverage Group Holdings, Inc. (OTC.PK: IBGH) announced today that it has signed a deal with Wil Fischer Companies to expand distribution of its proprietary product, drank(TM), the world’s first extreme relaxation beverage, to the Southwest region of Missouri. Wil Fischer Companies is the Anheuser-Busch(R) supplier in the region with exclusive rights to distribute Budweiser(R). Established in 1966, the company has developed relationships with more than 750 on-and off-premise accounts including grocery chains, convenience stores, restaurants and other retailers in the region.

“This is an innovative and cutting-edge new product that leads the way for an exciting new category in the beverage industry,” said Jonathan Paulie, Director of Brand Management, of Wil Fisher Companies. “Since there is no other non-alcoholic beverage like it in the market, we decided it would be a great addition to our lineup. We began stocking drank(TM) in key accounts this week and expect that it will be widely-available to consumers throughout Southwest Missouri in the near future.”

drank(TM) is the antithesis of the herd of energy drinks crowding the functional beverage sector. With a slogan of “slow your roll(TM),” this lightly carbonated relaxation beverage is infused with melatonin, valerian root and rose hips to provide a relaxing effect. Since launching in select markets in early 2008, drank(TM) has quickly become the go-to beverage for people looking to relax their mind and body.

“As the Anheuser-Busch(R) supplier in Southwest Missouri, Wil Fischer Companies touts an extensive portfolio of solid relationships that they will be able to use to place drank(TM) on store shelves and refrigerator cases of many accounts across the region,” said Peter Bianchi, CEO of Innovative Beverage Group. “It is the personal relationships with their accounts that make well-respected local distributors like Wil Fischer the key to success for drank(TM) as it continues to grow nationally.”

Wil Fischer Companies joins the ranks of many regional distributors and convenience store outlets that have added drank(TM) to their New Age beverage lineup. drank(TM) is currently sold in several major markets, including metropolitan areas of Birmingham, Huntsville, Mobile and Montgomery, AL; Atlanta and Macon, GA; Baton Rouge, Lafayette and Shreveport, LA; St. Louis, MO; Jackson and Oxford, MS; Las Vegas, NV; New York, NY; Clarksville, Columbia, Franklin, Jackson, Memphis, Murfreesboro and Nashville, TN; Austin, Dallas-Ft. Worth, Houston, Livingston and Waco, TX. For more information about drank(TM), please visit: or call 877-DRANK-02; to reach Wil Fisher Companies directly please call 417-862-4341

About Innovative Beverage Group Holdings, Inc.

Innovative Beverage Group Holdings, Inc. is a Nevada-based corporation headquartered in Houston, Texas that engages in the distribution and wholesale of products in the New Age beverage category. The Company recently launched its first proprietary product drank(TM). Dubbed the world’s first extreme relaxation beverage, drank(TM) was created to induce a natural calming and soothing effect when consumed. drank(TM) is a lightly carbonated grape flavored beverage formulated with natural calming agents including melatonin, rose hips, and valerian root. drank(TM) is sold in prominent purple, signature 16 ounce cans bearing the slogan “slow your roll’ and is available in convenience and grocery outlets in a growing number of regions throughout the United States. Innovative Beverage Group began operations as a distributor for well known national brands of beverage products including Jolt, Rock Star, Crystal Geyser, Sweet Leaf tea, Arizona Ice tea, and Volvic Water. Although the Company continues to distribute many of these well known brands in the greater Houston area, the expansion of Innovative’s proprietary product division has become foremost in their business model. Recent corporate strategies have been focused on the marketing and distribution of drank(TM) to accommodate the growing demand for the product. Innovative Beverage Group is also currently working to add additional proprietary products to its line that will complement drank(TM) and provide consumers with an array of new and unique concepts in the New Age beverage category.

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Cautionary Statement Regarding Forward-Looking Statements

Certain oral statements made by management from time to time and certain statements contained in press releases and periodic reports issued by Innovative Beverage Group, Inc., (the “Company”), as well as those contained herein, that are not historical facts are “forward-looking” statements within the meaning of Section 21E of the Securities and Exchange Act of 1934, and because such statements involve risks and uncertainties, actual results may differ materially from those expressed or implied by such forward-looking statements. Forward-looking statements, including those in Management’s Discussion and Analysis, are statements regarding the intent, belief, or current expectations, estimates, or projections of the Company, its directors, or its officers about the Company and the industry in which it operates and are based on assumptions made by management. Forward-looking statements include without limitation statements regarding: (a) the Company’s strategies regarding growth and business expansion, including future acquisitions; (b) the Company’s financing plans; (c) trends affecting the Company’s financial condition or results of operations; (d) the Company’s ability to continue to control costs and to meet its liquidity and other financing needs; (e) the declaration and payment of dividends; and (f) the Company’s ability to respond to changes in customer demand and regulations. Although the Company believes that its expectations are based on reasonable assumptions, it can give no assurance that the anticipated results will occur. When issued in this report, the words “expects,” “anticipates,” “intends,” “plans,” “believes,” “seeks,” “estimates,” and similar expressions are generally intended to identify forward-looking statements.

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