“This agreement marks the first distribution deal in the Great Lakes region and opens up a huge new territory for drank(TM),” said Peter Bianchi, CEO of Innovative Beverage Group. “After the amazing success we’ve had with the product in the South, we are thrilled to partner with a highly-respected distributor to bring drank(TM) to a large new area of the country. This announcement closely follows a number of other deals with well-known, influential distributors who also find that, as a first-of-its-kind product, drank(TM) provides an added revenue stream by allowing them to tap into a new segment of the functional beverage category.”
Established in 1933, Canada Dry Bottling Co. of Lansing is a family-owned and operated wholesaler of specialty beverages that includes more than 40 brands of juice, soda, tea and water, such as Canada Dry(R) products, AriZona(R), Crush(R), Faygo(R), Jones Soda(R), Nantucket Nectars(R), and Rip It(R). Canada Dry Bottling Co. of Lansing’s mission includes serving customers on a first-name basis and providing products that grow its customers’ business today and into the future. This personal attention has opened the doors to more than 1,000 retailers in its coverage area and earned Canada Dry Bottling Co. of Lansing the distinction of “Distributor-of-the-Year” for a number of the products that it supplies.
“Adding drank(TM) to our array of beverages is directly in line with our goal to provide innovative products for our customers. As the product leader in a new category of relaxation beverages, drank(TM) is the perfect addition to our lineup of other category leaders,” said Randy Shanker, President of Canada Dry Bottling Co. of Lansing. “Plus, it is the ideal product for this day and age when most of us could use a little help relaxing at the end of the day.”
Canada Dry Bottling Co. of Lansing covers nine counties in Michigan, which comprise the capitol city of Lansing, Jackson, Adrian,Brighton markets and services a huge population of students both at the Lansing Community College and from Michigan State University.
“College students were among the first to adopt drank(TM) as their relaxation beverage of choice,” added Bianchi. “After consuming mass amounts of caffeine all day and into the night to keep up with their work, many students let us know that they find drank(TM) to be the perfect way to wind down and relax, leaving them refreshed to do it all over again the next day.”
drank(TM) is the antithesis of the herd of energy drinks crowding the functional beverage sector. With a slogan of “slow your roll(TM),” this lightly carbonated relaxation beverage is infused with melatonin, valerian root and rose hips to provide a relaxing effect. Since launching in select markets in early 2008, drank(TM) has quickly become the go-to beverage for people looking to relax their mind and body.
Canada Dry Bottling Co. of Lansing joins the ranks of many regional distributors and convenience store outlets that have added drank(TM) to their New Age beverage lineup. drank(TM) is currently sold in several major markets, including metropolitan areas of Birmingham, Huntsville, Mobile and Montgomery, AL; West Memphis, AR; Atlanta and Macon, GA; Baton Rouge, Lafayette and Shreveport, LA; and St. Louis, MO; Columbus, Jackson, Leland, Meridian, Oxford and Tupelo, MS; Philadelphia, Scranton, and Wilkes-Barre, PA; Clarksville, Columbia, Franklin, Jackson, Memphis, Murfreesboro and Nashville, TN; Austin, Dallas-Ft. Worth, Houston, Livingston and Waco, TX. For more information about drank(TM), please visit: www.drankbeverage.com or call 877-DRANK-02. To reach Canada Dry Bottling Co. of Lansing, please call 517-322-2133.
About Innovative Beverage Group Holdings, Inc.
Innovative Beverage Group Holdings, Inc. is a Nevada-based corporation headquartered in Houston, Texas that engages in the distribution and wholesale of products in the New Age beverage category. The Company recently launched its first proprietary product drank(TM). Dubbed the world’s first extreme relaxation beverage, drank(TM) was created to induce a natural calming and soothing effect when consumed. drank(TM) is a lightly carbonated grape flavored beverage formulated with natural calming agents including melatonin, rose hips, and valerian root. drank(TM) is sold in prominent purple, signature 16 ounce cans bearing the slogan “slow your roll” and is available in convenience and grocery outlets in a growing number of regions throughout the United States. Innovative Beverage Group began operations as a distributor for well known national brands of beverage products including Jolt, Rock Star, Crystal Geyser, Sweet Leaf tea, Arizona Ice tea, and Volvic Water. Although the Company continues to distribute many of these well known brands in the greater Houston area, the expansion of Innovative’s proprietary product division has become foremost in their business model. Recent corporate strategies have been focused on the marketing and distribution of drank(TM) to accommodate the growing demand for the product. Innovative Beverage Group is also currently working to add additional proprietary products to its line that will complement drank(TM) and provide consumers with an array of new and unique concepts in the New Age beverage category.