Funpreneurs Travis Hollman & Johnny Dela Valdene are leading the relaxation beverage trend with ViB which contains B Vitamins and the amino acid L-Theanine.
Dallas, Texas (PRWEB) June 29, 2009 -- ViB (Vacation in a Bottle) has gone tropical with their newest flavor, Mango-Lime. The debut of Mango Lime follows the wild success of ViB's Pomegranate Berry flavor which launched nationwide last spring.
ViB is the starlet of relaxation beverages with fans that include celebrities Jessica Simpson, and professional athletes Amar'e Stoudemire, Mike Modano and Jason Witten.
ViB Co-founder, Travis Hollman says, "ViB is perfect for anyone who wants to relax and unwind while maintaining focus and concentration. And, our Mango-Lime flavor captures the cool vibe of the tropics in our sleek bottle design."
ViB's key ingredient is L-Theanine. It is the same amino acid found in green tea leaves, widely recognized for its calming properties. ViB's formulation also contains L-Threonine, B-vitamins and Lycii berry extract.
Relaxation drinks represent a rapidly growing share of the functional beverage market. Hollman's business partner and co-founder Johnny Dela Valdene says demand is growing because "a significant percentage of the population simply doesn't tolerate caffeine. And others want to be able to concentrate and focus, but without the crash associated with energy drinks."
"ViB is a great alternative for consumers who demand a better beverage. ViB is caffeine-free, lightly carbonated and contains 60 calories per 12 oz bottle," Valdene adds.
About Functional and Relaxation Beverages
Functional beverages are the fastest growing segment of the beverage industry, expected to grow an additional 30-percent over the next two years. These beverages are enhanced with natural ingredients that provide specific benefits beyond general nutrition. ViB kicked off the relaxation drink category, and it is growing exponentially in response to the public's backlash and rising concern over energy drinks. ViB helps relieve anxiety and stress, and deliver an all around 'relaxed' and happy feeling, without any drowsiness or lethargy.
About ViB
Dallas entrepreneurs Travis Hollman and Johnny Dela Valdene know a few things about fun. Right on the heels of their hit toy, The Marshmallow Shooter, the fun-preneurs are at it again with their latest creation, ViB (Vacation in a Bottle).
ViB (pronounced Vibe) is leading the next drinkable trend: the relaxation beverage. Hollman and Valdene launched ViB after seeing a growing backlash against the energy drink market. ViB's main ingredient is the amino acid, the same ingredient which gives green tea its calming effect. Combined with other amino acids and B-vitamins, ViB is a low-sugar, no caffeine, lightly carbonated beverage that relaxes, while increasing focus and concentration.
And, ViB has tremendous star power behind it. Singer and actress Jessica Simpson says "Vacation in a Bottle is the most refreshing surprise. With my crazy schedule 'ViB' helps me to relax and stay focused. I feel less stressed and more balanced after just one. Who doesn't love to go on a vacation! I can be there every day with Vacation in a Bottle."
It's also a hit with Dancing with the Stars Lil' Kim, and available in the green room of late night show, Jimmy Kimmel Live. Celebrity investors include: Cincinnati Bengals sensation Roy Williams, Dallas Stars' Forward Mike Modano, Cowboys' Tight End Jason Witten, Mavericks' President Donnie Nelson, Phoenix Sun's forward Amar'e Stoudemire, and Green Bay Packer Great, Marco Rivera.
ViB is available nationwide at major retailers including 7-Eleven, Arco AM/PM, QuikTrip, Albertsons, United Market Street and many other independent retailers.
For more information about ViB and ViB Holdings LLC, visit vacationinabottle.com or follow ViB on Twitter @drinkvib. Or, visit our official fan page on Facebook at ViB - Vacation in a Bottle.
Source: ViB