BOCA RATON, Fla.–(BUSINESS WIRE)–DynaPep™ announced today that they have completed a distribution agreement with Duane Reade which puts their revolutionary energy micro-shot DynaPep™ in all 253 of Duane Reade’s New York Locations.
“Duane Reade is a perfect match for the power of DynaPep™Energy.,”said Lisa Krinsky, C.E.O. and co-founder of DynaPep™,”.Duane Reade has been a part of the New York City landscape since 1960 and we are very excited to be partnering with them.”
In what will be an innovative and highly effective marketing campaign in the Energy Drink category, DynaPep™Energy will be handed out in such New York landmark locations as Grand Central Station, The Port Authority Bus Terminal and Penn Station. This initiative is part of Duane Reade’s Commuter Gift Bag Sampling Program. During this program Duane Reade will distribute over 50,000 DynaPep™Energy samples to New York City commuters. The sampling will take place from 8am-10am giving both Duane Reade and DynaPep™Energy a presence at the most traveled locations in the city at the peak of the commuter rush, maximizing market penetration.
In addition, Duane Reade will be including DynaPep’s™ all new 20 second commercial starring model and actress Bianca Holland, on an electronic billboard in one of Manhattan’s most visible areas, 50th and Broadway, as well as a radio ad campaign on New York’s legendary 95.5 WPLJ.
DynaPep™ continues to create brand awareness and gain market share by utilizing some of the most popular avenues in today’s modern culture. DynaPep™ sponsors UFC and MMA World Champions Rashad Evans and Paul Buentello and has already participated in NASCAR (The Daytona 500 and other races), The Academy Awards, and the sponsorship of BMX Teams. View these events and others at www.dynapep.com.
DynaPep™ based in Boca Raton, Florida, is the World’s First Supercharged Energy Micro-shot. Packaged in a liquid 4ml twist off top ampoule, its time-released suspension ensures hours of long lasting energy. DynaPep™ is manufactured by Intocell, Inc. For more information on DynaPep™, www.dynapep.com or contact Douglas Friedman at 973 985-1050 or doug@dynapep.com.