ZICO Pure Premium Coconut Water Going into Target Nationwide

Hermosa Beach, CA – Fresh off a highly successful 2010, ZICO Pure Premium Coconut Water was recently selected as the only coconut water to be sold nationally in Target.  Beginning in February 2011, ZICO Pure Premium Coconut Water will be offered in over 1,700 Target stores across the country.

“We are extremely excited to bring the ZICO line of all natural premium coconut waters to Target,” said Mark Rampolla, CEO of ZICO Beverages.  “We believe that this will be a mutually beneficial partnership and we are flattered that Target chose us as the sole coconut water to support their nationwide brand.”  Other recent retail wins for ZICO include Fresh & Easy, Wegmans and Safeway.

The landmark Target distribution aligns perfectly with ZICO’s impressive growth over the last year.  Case in point: at the end of 2010, ZICO’s 14 oz. Natural Coconut Water, which received BevNet’s award for Best Package Design in 2010, finished as the number one selling item in the entire coconut water category in the hyper-competitive New York market.  Also, after launching in Safeway stores in the Fall of 2010, ZICO has quickly become the number one selling brand in Safeway’s Natural Healthy Beverages segment, driven by the growth of ZICO’s newly re-launched one-liter package.  It is this continued innovation and explosive growth that contributed to Rampolla being named “Innovator of the Year” by BevNet in December.

ZICO is currently available in Natural, Pomberry, Lima Citron, PiñaTropicale and Tao Mango flavors, the latter two of which were launched in late 2010 to fulfill the growing demand for flavored coconut waters.  Unlike other coconut water brands, however, ZICO does not add any sugar, juice or puree to create their flavored coconut water.   As a result, ZICO’s great tasting flavor innovations have 40% fewer calories per oz. and nearly 50% less sugar per oz. than other leading coconut water brands.

“We are excited for 2011, as we will continue to bring innovative new products and packages to ZICO’s consumers and our retail partners,” said Rampolla.

ZICO’s track record of success, growth and innovation makes it an ideal retail partner for Target, the premier shopping destination for outstanding value, continuous innovation and an exceptional guest experience.

About ZICO Beverages, LLC.
Founded in 2004 by Mark Rampolla, ZICO Beverages, LLC. (pronounced Zee-co) is the maker of ZICO Pure Premium Coconut Water. With five essential electrolytes, more potassium than a banana and, low acidity, zero fat, zero added sugar, and zero cholesterol, ZICO is the all natural, refreshing way to hydrate and replenish. And now that ZICO is the only major brand of pure premium coconut water available in a re-sealable, recyclable, on-the-go bottle, it truly is the ultimate hydration drink.  ZICO is headquartered in Hermosa Beach, Calif. For more information, visit http://www.zico.com.