Returning to Las Vegas for the first time in three years, the 2012 National Association of Convenience Stores (NACS) show once again featured dozens of beverage manufacturers, retailers, and distributors, and showcased a range of new products and trends flowing into the c-store channel.
In this video segment – part one of two – the BevNET editorial team examines key trends seen at the show including the boom of line extensions from top energy drink companies, the overall trend of natural and functional products crossing into the convenience store channel, how packaging innovation has spurred growth in energy, relaxation, and better-for-you segments, and why some beverage companies are tailoring new products to small, but emerging, consumer sets.
This segment is part one of our 2012 NACS show video recap. You can watch part two here.
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