CLEARWATER, Fla. — CVS Caremark Corporation, www.cvs.com, the nation’s largest pharmacy chain in overall sales, has agreed to expand the availability of the innovative, protein category creating, The Original Protein Shot™,www.theproteinshot.com, to all 4,100 North American viable CVS protein stores. The Original Protein Shot™ is currently the #1 protein shot in North America, servicing the many on-the-go and health conscious consumers of CVS with its proprietary HydroMaxx™ protein blend and will help spearhead CVS’s commitment to healthy living and the products that support this lifestyle.
After proving itself in product taste tests, The Original Protein Shot™ will now show its customized facings to CVS customers in markets nationwide. The CVS decision to expand availability of the nutritional, protein shot coincides with the chain’s bold decision to stop selling tobacco products and further puts the chain on the clear path to offering the healthiest and smartest choices to its customers.
“We are always seeking products with proven functionality and nutritional efficacy that can be beneficial to our customers and with its HydroMaxx™ protein formulation, great taste and other attributes we believe The Original Protein Shot™ is the proven category leader,” said Gary Marcotte a Vice President at Aurum Advantage and Broker for CVS. “Customers of all ages have various dietary needs and The Original Protein Shot™ fits our desire to satisfy their needs.”
“Retailers such as CVS are quite discriminating and watch out for the specific requirements and likes of their customers. To be tested, validated and then selected by a nationally respected leader like CVS affirms we are onto something emerging and addressable. We are extremely proud to be working with CVS and a part of their family,” said Pro Balance EVP Doug Stuart.
About The Original Protein Shot™ and Pro Balance, Inc.
It is widely known that most people do not get enough protein in their diets to promote lean muscle growth, fat loss and to be properly energized for their active lifestyles. But that is about to change with today’s announcement of the aggressive expansion of The Original Protein Shot™ which made its debut at the southern Women’s Show in the Walgreens exhibitor Pavilion in Orlando, Florida.
Formulated by nutrition leader Pro Balance, Inc., with over 20 years in the fitness, health and nutritional supplements sectors, The Original Protein Shot™ is a superior way to get the most, and most easily metabolized, protein in a great tasting, convenient, nutritionally packed 3oz. package.
The Original Protein Shot™ is loaded with 28 grams of specially formulated hydrolyzed protein using the proprietary HydroMaxx™ protein blend developed by Pro Balance. The HydroMaxx™ blend requires the use of the highest grade of pharmaceutical protein providing 100% protein absorption meaning more protein is delivered to the body more efficiently. The result is the highest concentration of easily metabolized protein on the market, a full 200% more than protein category leader, Muscle Milk. It also means that with only 10 natural ingredients The Original Protein Shot™ delivers top-grade amino acids and nutrients the active consumer needs for growth and recovery versus the competition
Combined with its unique 3 oz. protein delivery system, The Original Protein Shot™ boasts a composition that is more convenient and accessible than virtually every protein supplement and protein powder available. It is lower in calories, carbs and sodium than the competition. It is also Gluten, lactose and caffeine free. For those who want additional energy, there’s a version with natural caffeine added and The Original Protein Shot’s™ 4 flavors, Tropical Mango, Wild Berry, Berry Frost and Strawberry Banana, are all natural. Each shot is expected to sell at a suggested retail price of $2.99 per bottle.
“We have taken years and gone to great lengths to perfect our protein blends, flavor profiles and the way it is delivered to our end-customers,” said company Chairman, Tom Carlin of holding Company Pro Balance. “We know we are creating an entirely new product category for protein options, the response and excitement surrounding our shot has been tremendous as we have targeted an aggressive expansion plan while working with partners that have prioritized health and wellness.”
For more information contact the Pro Balance, Inc. headquarters at 727-531-8506 and visit the web site at www.theproteinshot.com. For samples, press, merchandise, news information and product photography, please contact Shep Doniger at 561-637-5750 or sdoniger@bdcginc.com.