Dunham’s Sports to Carry The Original Protein Shot

CLEARWATER, Fla. — Coming on the heels of its recent announcement of availability at 4100 CVS Caremark Corporation stores, www.cvs.com, as well as hundreds of Circle K stores in the treasured Midwest Region, one of the country’s premier sporting goods chains, Dunham’s Sports, www.dunahmssports.com, announced it too will be offering the innovative, protein category creating, The Original Protein Shot™, www.theproteinshot.com. Dunham’s Sports will be making The Original Protein Shot available to its customers across its 200 stores in 17 states ranging from Nebraska to Maryland. The Original Protein Shot™ is currently the #1 protein shot in North America, servicing the many on-the-go and health conscious consumers of Walgreens, CVS, soon-to-be Dunham’s Sports and others with its proprietary HydroMaxx™ protein blend and supporting these retailer’s commitment to healthy living and the products that support this lifestyle.

“The strongest endorsement we can receive for our product is the support and buy-in of respected retailers and that’s exactly what the relationship with Dunham’s Sports represents,” said Pro Balance EVP Doug Stuart. “We have wanted to be a part of the Dunham’s family since first coming to market and are pleased to have the opportunity to join one of the country’s premier retailers.”

Dunham’s Sports is the largest sporting goods chain in the Midwest. The company’s roots date back to 1937 when it opened its doors in Waterford, MI when a small shop called Dunham’s Bait & Tackle served a small community. Over the years, through hard work, superior customer service and an attention to detail recognized by consumers, the business has grown into a full-service sporting goods chain consisting of 200 stores in 17 states. Each store offers a full-line of traditional sporting goods, athletic equipment and the latest technologies and products as well as a wide variety of active and casual sports apparel and footwear.

About The Original Protein Shot™ and Pro Balance, Inc.

It is widely known that most people do not get enough protein in their diets to promote lean muscle growth, fat loss and to be properly energized for their active lifestyles. But that is about to change with today’s announcement of the aggressive expansion of The Original Protein Shot™ which made its debut at the southern Women’s Show in the Walgreens exhibitor Pavilion in Orlando, Florida.

Formulated by nutrition leader Pro Balance, Inc., with over 20 years in the fitness, health and nutritional supplements sectors, The Original Protein Shot™ is a superior way to get the most, and most easily metabolized, protein in a great tasting, convenient, nutritionally packed 3oz. package.

The Original Protein Shot™ is loaded with 28 grams of specially formulated hydrolyzed protein using the proprietary HydroMaxx™ protein blend developed by Pro Balance. The HydroMaxx™ blend requires the use of the highest grade of pharmaceutical protein providing 100% protein absorption meaning more protein is delivered to the body more efficiently. The result is the highest concentration of easily metabolized protein on the market, a full 200% more than protein category leader, Muscle Milk. It also means that with only 10 natural ingredients The Original Protein Shot™ delivers top-grade amino acids and nutrients the active consumer needs for growth and recovery versus the competition

Combined with its unique 3 oz. protein delivery system, The Original Protein Shot™ boasts a composition that is more convenient and accessible than virtually every protein supplement and protein powder available. It is lower in calories, carbs and sodium than the competition. It is also Gluten, lactose and caffeine free. For those who want additional energy, there’s a version with natural caffeine added and The Original Protein Shot’s™ 4 flavors, Tropical Mango, Wild Berry, Berry Frost and Strawberry Banana, are all natural. Each shot is expected to sell at a suggest retail price of $2.99 per bottle.

“We are certainly pleased that Dunham’s Sports recognizes the great lengths and investments we’ve made to perfect our protein blends, flavor profiles and delivery mechanism for our protein products,” said company Chairman, Tom Carlin of holding Company Pro Balance. “Building a category is never easy but with the support of well-known and respected like Dunham’s we know we are going in the right direction. Their agreeing to take us into all of their stores sends a clear message that those in the know support what we have to offer.”

For more information contact the Pro Balance, Inc. headquarters at 727-531-8506 and visit the web site at www.theproteinshot.com. For samples, press, merchandise, news information and product photography, please contact Shep Doniger at 561-637-5750 or sdoniger@bdcginc.com.