KeHE to Distribute Sipp Eco Beverage Co.

SIPP PhotoPHILADELPHIA — SIPP eco beverage co., Inc., creators of the sparkling organic beverage Sipp Sparkling Organics, has announced a national distribution partnership with KeHE Distributors, LLC, the second largest distributor of natural and gourmet food products.

Distribution by KeHE will bring Sipp onto shelves in large and medium-size retail stores and markets including Fairway Markets, with locations in New York, New Jersey, and Connecticut. KeHE will also deliver Sipp to Central Market locations in Texas.

KeHE operates 12 warehouses throughout the U.S., Canada, Mexico, the Caribbean, and Central and South America, distributing over 38,400 SKUs in the natural food channel. Working with more than 3,500 manufacturers, importers, and other supply partners, KeHE has been a leading member of the natural and organic product community since 1972.

“We are very excited to be working with KeHE as it will allow us to greatly expand the availability of Sipp,” said Beth Parentice, CEO/Founder. “As the demand for Sipp grows nationally, it’s the right time for us to partner with a large well known distributor such as KeHE.”

Sipp currently has distribution in retail stores and restaurants in California such as Bristol Farms and Andronico’s. Retail stores carrying Sipp in Texas and across the East Coast include Whole Foods, Food Emporium, Central Market, Balducci’s, ABC Fine Wine & Spirits, Roche Bros and now Fairway Markets.

About SIPP eco beverage co., Inc.

In late 2009, Beth Parentice set out to create a new, healthier soda alternative. After many months of mixing, testing and tasting, Sipp debuted at the Natural Products Expo in Boston and unveiled a brand new line of organic sparkling beverages sweetened with agave. Sipp has received celebrity endorsements as well as awards including Best Beverage of 2011 in Beverage World Magazine. Sipp has also been featured in FOOD & WINE Magazine as well as Martha Stewart’s Whole Living Magazine. Bottles of Sipp can be found in areas where the consumer is looking for unique flavorful healthier alternatives, such as organic restaurants, markets, and cafes. Visit www.haveasipp.com for more information and where to find Sipp near you.

About KeHE Distributors, LLC

KeHE Distributors, LLC based in Naperville, IL, provides Natural & Organic, Specialty & Gourmet, International & Multicultural and Fresh products to over 30,000 retail outlets throughout North America. For more information about KeHE, visit www.kehe.com.