Organic Valley to Launch Organic Milk Protein Shakes

mlk_11oz_prot_fuel_PRLA FARGE, Wis. — Organic Valley, the nation’s largest cooperative of organic farmers and a leading organic brand, today announced it will launch the first ever organic milk protein shakes. Made from real, organic milk, Organic Valley Organic Balance™ and Organic Valley Organic Fuel™ will be available nationwide in natural food stores, food cooperatives, major grocery chains and gyms in June.

Unlike other protein drinks, Organic Valley Milk Protein Shakes get their protein from real organic milk—not chalky protein powders—for smooth, delicious taste and wholesome nutrition preferred by consumers.

According to the “2014 Protein Beverage Home Use Test” conducted among 300 consumers by SoundView Research, Organic Valley Organic FuelÔ was significantly preferred over Muscle Milk and Organic Valley Organic BalanceÔ was significantly preferred over Special K Protein Shake. Muscle Milk and Special K Protein Shake are currently leaders in their categories, respectively.

Consumer demand for organic products has grown exponentially over the past decade.  Specifically, the segment has grown more than 12% in the past ten years and organic milk accounts for about 4 percent of total fluid milk consumption, according to the Organic Trade Association. With retail sales valued at $35 billion last year, the organic industry represents a tremendous opportunity, according to the US Department of Agriculture.  Sales of whole, organic milk are up 10 percent this year, making it the fastest-growing category of milk.

Additionally, according to SPINSscan, the ready-to-drink meal replacement and protein-based sports beverage categories are $1.8 billion and $268.6 million annual businesses, respectively.  Until now, there have been no offerings in the category with organic, milk-based formulas.

Organic Valley Organic BalanceÔ is an organic milk protein shake ideal for a sensible snack, breakfast or light meal on the go. Packed with protein and essential nutrients, Organic Balance has 16 grams of protein from real, organic milk. Organic Balance is an excellent source of naturally occurring calcium from organic milk, providing 50 percent of the recommended daily intake, with vitamin D for enhanced calcium absorption. Minimally sweetened with organic stevia and unrefined, fair-trade, organic cane sugar, Organic Balance is delicious and nutritious and comes in two flavors, Dark Chocolate and Vanilla Bean, with a SRP of $2.89.

Organic Valley Organic FuelÔ is an organic high-protein recovery milk shake for peak performance, with 26 grams of protein, 70 percent of the recommended daily intake of calcium and no artificial sweeteners. High protein for muscle recovery combined with a 1:1 protein to carbohydrate ratio for rapid absorption make Organic Fuel a powerful complement to any workout regimen. Organic Fuel comes in two flavors, Chocolate and Vanilla, with a SRP of $3.89.

Like all Organic Valley products, Organic Balance and Organic Fuel are made with a simple list of high quality, fair-trade, USDA Certified Organic ingredients. Organic Valley products never use antibiotics, synthetic hormones, toxic pesticides or GMOs. Both organic milk protein shakes are gluten- and lactose-free.  Organic Balance and Organic Fuel will be available in 11 oz. single servings and in four- or 12-packs.

Organic Valley: Independent and Farmer-Owned

Organic Valley is America’s largest cooperative of organic farmers and one of the nation’s leading organic brands. Organized in 1988, it represents 1,844 farmers in 36 states. Focused on its founding mission of saving family farms through organic farming, Organic Valley produces a variety of organic foods, including organic milk, soy, cheese, butter, spreads, creams, eggs, and produce, which are sold in supermarkets, natural foods stores and food cooperatives nationwide. With its regional model, milk is produced, bottled and distributed right in the region where it is farmed to ensure fewer miles from farm to table and to support our local economies. For further information visit www.organicvalley.coop. Organic Valley is also on Twitter @OrganicValley and Facebook www.facebook.com/OrganicValley.