CHICAGO — Protein2o’s line of protein enhanced waters, which offer 15 grams of protein in a variety of different light flavors, is coming to Kroger stores this fall, further expanding its national reach and availability to consumers.
Initially, Mid-West regional Kroger stores will carry the high-protein, low-calorie water that’s designed to offer consumers up to 30% of their RDA of protein, but without the high calories and fat that most protein shakes and specialty energy drinks contain. With only 70 calories per bottle, Protein2o contains nearly 60% fewer calories than the market’s current leading protein drink. Protein2o is also free of sugar, fat and cholesterol.
Its availability at Kroger will only help increase brand recognition and help more consumers discover the benefits of this unique water.
“Research shows that 6 out of 10 Americans consider protein when making a decision about buying packaged food or beverages, and the majority report that they are trying to consume more,” says Bob Kral, President and CEO of Protein2o Inc. “Protein2o is a unique product on the market today and we believe it’s leading a new generation of ‘lifestyle protein’ products that are low in calories and high in protein content.”
Studies show that high-protein, low-calorie products not only help build lean muscle, but increase natural energy, boost cognition, accelerate metabolism and help with weight and fat loss. Protein is often considered to be the closest natural thing to the mythological “fountain of youth,” as it can help heal sore or damaged body tissue and help promote a healthier lifestyle.
What makes Protein2o water even more attractive is that it doesn’t come with the high price tag associated with most protein beverages. The product will retail at Kroger stores for $1.99 or 3 for $5, bucking the trend of protein drinks costing up to 3 times the price of similar sized beverages.
Recently named one of the Top 10 New Beverages Catching Consumers’ Attention.
Protein2o was born from the crazy idea that there’s a better way to consume the two most important nutrients to our body, water and protein. A way that doesn’t taste chalky and isn’t filled with calories, carbs or even sugar. Behold, Protein2o, crisp, clean water enhanced with 15g of protein to nourish your body and electrolytes to keep you hydrated. Our light, thirst-quenching flavors, Berry Splash, Grape Splash and Lemon Splash, will make your taste buds’ dreams come true and change the way you think about protein. To learn more, visit us at drinkprotein2o.com or join the protein movement @protein2o.
About The Kroger Company
Kroger, one of the world’s largest retailers, employs 343,000 associates who serve customers in 2,418 supermarkets and multi-department stores in 31 states under two dozen local banner names including Kroger, City Market, Dillons, Jay C, Food 4 Less, Fred Meyer, Fry’s, King Soopers, QFC, Ralphs and Smith’s. The company also operates 783 convenience stores, 326 fine jewelry stores, 1,195 supermarket fuel centers and 37 food processing plants in the U.S. Recognized by Forbes as the most generous company in America, Kroger supports hunger relief, breast cancer awareness, the military and their families, and more than 30,000 schools and grassroots organizations. Kroger contributes food and funds equal to 200 million meals a year through more than 80 Feeding America food bank partners.