Reed’s Culture Club Kombucha Available at Hy-Vee Stores

LOS ANGELES — Reed’s, Inc. (NYSE MKT: REED), maker of the top-selling sodas in natural food stores nationwide, announced today that the Hy-Vee, Inc. chain of supermarkets based in Iowa, has agreed to begin carrying six flavors of Reed’s Culture Club Kombucha in approximately 125+ of their supermarkets in the Midwest: Lemon Ginger Raspberry, Hibiscus Ginger Grapefruit, Goji Ginger, Cabernet Grape, Passion Mango Ginger and Coconut Water Lime Kombucha. Hy-Vee, Inc. operates 230+ supermarkets throughout eight Midwestern states and ranks among the top 25 supermarkets in the U.S.

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Chris Reed, Founder and CEO of Reed’s, Inc. stated, “We’re thrilled to partner with Hy-Vee, an award-winning chain, as our presence reaches deeper in the Midwest. Our growth in this region is reflective of the continued demand and momentum for our brands that we are recognizing nationwide. Reed’s Culture Club Kombucha, in a short period of time, has gained national presence and continues to see strong growth with numerous distribution opportunities on the horizon.”

About Hy-Vee, Inc.

Hy-Vee, Inc. is an employee-owned corporation operating 237 retail stores across eight Midwestern states with sales of more than $8 billion annually. Hy-Vee ranks among the top 25 supermarket chains and the top 50 private companies in the United States. Supermarket News, the authoritative voice of the food industry, has honored the company with a Whole Health Enterprise Award for its leadership in providing services and programs that promote a healthy lifestyle. For more information, visit www.hy-vee.com.

About Reed’s, Inc.

Reed’s, Inc. makes the top-selling natural sodas in the natural foods industry and is sold in over 15,000 natural and mainstream supermarkets nationwide. In addition, Reed’s products are sold through specialty gourmet, natural food stores, retail stores, convenience stores and restaurants nationwide and select international markets. Its six award-winning non-alcoholic Ginger Brews are unique in the beverage industry, being brewed, not manufactured and using fresh ginger, spices and fruits in a brewing process that predates commercial soft drinks. The Company owns the top-selling root beer line in natural foods, the Virgil’s Root Beer product line, and a top-selling cola line in natural foods, the China Cola product line. In 2012, the Company launched Reed’s Culture Club Kombucha line of organic live beverages. Other product lines include: Reed’s Ginger Candies and Reed’s Ginger Ice Creams. In 2009, Reed’s started producing private label natural beverages for select national chains.

For more information about Reed’s, please visit the Company’s website at:http://www.reedsinc.com or call 800-99-REEDS.

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