NEW YORK — Beach season might be winding down, but Angelenos will soon have the mouth-watering taste of summer at their fingertips all year-round. WTRMLN WTR (watermelon water), the delicious, super hydrating performance beverage from World Waters, will now be making waves on the West Coast with its expansion to Los Angeles retailers beginning with Whole Foods. Consisting of nothing but raw watermelon and a drop of organic lemon juice, with no added water and no added sugar, WTRMLN WTR is cold-pressed, never heated and has no additives, no preservatives—absolutely nothing artificial here.
After becoming a fast favorite in the Northeast with an exclusive launch at Whole Foods’ Brooklyn location in December 2013, followed by an expansion into the Whole Foods’ NY Metro area, Connecticut and New Jersey doors, the beloved beverage is making its way to the West Coast and anticipates a warm reception in the sunshine state. The nutritionally astounding drink will make its debut in Los Angeles Whole Foods Markets with an initial 15 store roll out plan, landing on shelves by August 25, followed by another 15 doors the following week.
Chock full of electrolytes to deliver pure hydration, and muscle recovery enhancing amino acid Citrulline to combat muscle fatigue from exercise, WTRMLN WTR is the perfect post-workout staple for LA’s health-conscious crowd. And at just 90 calories per bottle, you won’t need to compensate with extra cardio!
This buzz-worthy beverage has been called many things – including ‘the new coconut water,’ ‘the most refreshing drink on Earth’ and ‘summer in your mouth.’ While all of that might be true, ultimately the proof is right there on the package. Much more than just a refreshing treat, WTRMLN WTR is brimming with skin and body-boosting benefits. Thanks to a healthy dose of Vitamin C and Lycopene, abundantly found in watermelon, you can sip your way to glowing skin. Ditch your calorie-packed morning latte and sip on WTRMLN WTR for a quick, natural pick-me-up. Did we mention it’s also incredibly low in sugar with less than 12 grams per serving (same as coconut water and half the sugar as orange and apple juice), and contains 2.5 times more potassium than a banana?
Visit www.wtrmlnwtr.com for further information about where to find WTRMLN WTR.
ABOUT WORLD WATERS
At World Waters, WE GROW WATER. We are committed to redefining how and what we drink to nourish our bodies and sustain our ecosystem. World Waters aims to develop promising new and efficient models of food production that eliminate waste and take the stress off our environment. As an environmentally sustainable and socially conscious beverage company, World Waters aims to grow water while using healthy practices that benefit our consumers and the earth.