Los Angeles, CA – June 8, 2015: Caliwater Cactus Water, the original and leading cactus water, will introduce its wild prickly pear in a 1 liter Tetra Pack to shoppers at both Gelson’s Market and Lassen’s Natural Foods stores. Gelson’s operates 16 top-tier grocery stores and Lassen’s owns 11 top-tier natural foods stores in Southern California.
The 1 liter package complements the already available 11.2 oz. Tetra Pack.
The brand’s “not from concentrate” formula, which launched at the Natural Products Expo West in March, contains fewer calories and less sugar than all of the leading coconut waters and leading aloe juices currently on the market.
“We are very excited to be available at two of the best retailers in Southern California as we continue to increase our distribution,” said Matt McKee, co-founder of Caliwater.
Caliwater contains prickly pear cactus which is the only superfruit that contains all 24 of the rare and potent antioxidants known as betalains, which offer unique beauty benefits for the skin. Additionally, Caliwater delivers five naturally-occurring electrolytes, as well as prickly pear cactus extract which has been shown through clinical trial to relieve the symptoms of a hangover (Tulane Health Sciences Center, Dr. Jeff Wiese, 2004).
Caliwater’s 1 liter suggested retail price is $4.99 and is currently also available at leading gourmet/health food stores, and top tier retailers in the U.S., as well as online at DrinkCaliwater.com and Amazon.com.
Caliwater utilizes the expertise of Ramsey, N.J. based Cascadia Managing Brands to develop and deploy its sales, marketing and distribution strategy.
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Inspired by the exotic elements growing wildly around us, Caliwater set out to find a way to bring the incredibly beneficial nutrients of the prickly pear cactus to consumers with delicious simplicity and the ultimate hydration in mind. Caliwater is defined by a drive to create innovative, fresh, functional beverages that connect consumers to the earth and to one another. As a Non-GMO Project Verified, gluten-free, vegan and certified OU Kosher beverage, it contains zero fat and 100 percent natural ingredients with no preservatives.