MILWAUKEE, Nov. 24, 2015 /PRNewswire-iReach/ — Calypso, originator of the flavored Lemonade category, has announced a partnership with Color Brands to handle international distribution of its flavored Lemonade, Limeade and Teamonade® products. Through Color Brands, Calypso products are now being distributed in Australia, the United Kingdom, China, Sweden, Denmark, Norway, the Philippines, the US Virgin Islands, Haiti and Trinidad & Tobago, with developments to launch twelve more countries in 2016. Under the partnership, Calypso will continue to handle exporting to Canada and Mexico.
“We are proud that the Calypso brand is in the position to have such strong demand internationally,” said Jeff Outlaw, Calypso Brands President. “Color Brands has already proven to be a valuable partner in getting Calypso products into the hands of consumers overseas, and we are excited about the future expansion opportunities that are already underway.”
“Color Brands is thrilled to be working with a popular and growing brand like Calypso,” added Color Brands President Scott Lutz. “International consumer response to Calypso’s colorful bottles and unique flavors has been fantastic, and we are now focused on building distribution and driving sales volumes in all active markets.”
Calypso has also continued its success domestically in 2015 by undergoing a national rollout in all of Kroger’s grocery chain divisions. The brand has also upgraded its distribution in the Northeast with Polar, in the Las Vegas area with Nevada Beverage and has been expanding in market regions such as New York City. In August, Calypso broke the Guinness World Record for Largest Glass of Lemonade as part of its annual National Lemonade Day celebration. You can view video footage from Calypso’s World Record Event HERE.