PowerICE Now Available at H-E-B

power_ice_single_group_1STEAMBOAT SPRINGS, Colo. (Jan, 16, 2015) – PowerICE, the innovator of all-natural frozen hydration bars, can be found in 75 H-E-B stores in Texas.

“We’re excited to be in H-E-B, a leading Texas grocer” said Blair McNamara, Vice President of Sales and Marketing for PowerICE. “H-E-B and PowerICE share something important — health-conscious customers who care about what they feed themselves and their families.”

PowerICE frozen hydration bars were created to enhance performance in athletes year-round by cooling the body’s core temperature while replenishing lost electrolytes. PowerICE bars are made with 100% all-natural ingredients.

While they remain a favorite of professional and amateur athletes and sports enthusiasts, PowerICE has become a favorite of parents looking for healthy, tasty treats for themselves and their families. Each PowerICE bar has the daily recommended intake of Vitamin C but with only 30 calories, 8 grams of sugar and no high-fructose corn syrup.

The partnership with H-E-B further strengthens PowerICE’s presence in the Lone Star State. The athletics departments at Texas Christian University, Southern Methodist University, Baylor University and Stephen F. Austin State University already have discovered the performance potential of PowerICE frozen hydration bars.

With the addition of H-E-B stores in 46 communities across Texas, PowerICE is now available at many of the nation’s largest grocery store chains as well as hundreds of specialty running, cycling and fitness retailers across the country. To purchase PowerICE or to find a retailer near you, visit PowerICE.com.

About PowerICE:

PowerICE embodies the Frozen Electrolyte Theory — the concept that recovery and hydration happen faster when in a frozen state. Enjoying a PowerICE frozen hydration bar before, during and after physical activity will keep you performing at your best.

PowerICE is based in Steamboat Springs, Colo., an active mountain community that embodies the healthy lifestyle at the core of PowerICE’s products and mission. For more information, call 888-456-7373, sales@powerice.com or visit www.PowerICE.com.