PowerICE Now Sold at Bashas’

power_ice_single_group_1STEAMBOAT SPRINGS, Colo. (April, 2015) –PowerICE, the innovator of all-natural frozen hydration bars, can be found in over 60 Bashas’ in Arizona.

“We’re excited to be in Bashas’, they have a great history in Arizona and PowerICE is a perfect fit for their customers” said Blair McNamara, Vice President of Sales and Marketing for PowerICE.

PowerICE bars are made with 100% all-natural ingredients. PowerICE frozen hydration bars taste great and provide year round cooling while replenishing lost electrolytes. Each PowerICE bar has the daily recommended intake of Vitamin C but with only 30 calories, 8 grams of sugar and no high-fructose corn syrup.

While they remain a favorite of professional and amateur athletes and sports enthusiasts, PowerICE has become a favorite of parents looking for healthy, tasty treats for themselves and their families. It is also an emerging brand in healthcare where hospitals, rehabilitation centers and long term care centers are using PowerICE for patient recovery.

PowerICE is now available on the shelf in the sports drink aisle at many of the nation’s largest grocery store chains as well as hundreds of specialty running, cycling and fitness retailers across the country.

About PowerICE

PowerICE embodies the Frozen Electrolyte Theory — the concept that recovery and hydration happen faster when in a frozen state. Enjoying a PowerICE frozen hydration bar before, during and after physical activity will keep you performing at your best.

PowerICE is based in Steamboat Springs, Colo., an active mountain community that embodies the healthy lifestyle at the core of PowerICE’s products and mission. For more information, call 888-456-7373, sales@powerice.com or visit www.PowerICE.com.