IRVINE, CA–(Marketwired – March 17, 2015) – Today, True Drinks, Inc. (TRUU) announced that its sugar-free, zero-calorie children’s beverage, AquaBall™ Naturally Flavored Water, will be sold in 698 Target stores across the United States. AquaBall™ will be available in six packs in three flavors, Berry Frost featuring characters from Disney’s Frozen, Fruit Punch featuring Disney Princess and Grape featuring characters from Marvel’s Avengers.
“Target is a world-class retailer dedicated to providing healthy food and drink options to its customers,” says Lance Leonard, CEO of True Drinks. “No bigger opportunity has presented itself to True Drinks and AquaBall™ Naturally Flavored Water than the chance to work with Target and its customers. This will bring a tremendous amount of trial and exposure to the brand, allowing us to get our healthy drinks into the hands of millions of children throughout the country.”
Kevin Sherman, CMO of True Drinks, adds, “Target exemplifies healthy living and has a culture of promoting ‘better-for-you’ products, complementing the work that we are doing with AquaBall. We look forward to continuing to build this retail relationship and to partnering with Target on wellness initiatives in the future.”