A Conversation With Little Saints' Megan Klein
Megan Klein is the founder and CEO of Little Saints, a brand of zero-sugar non-alcoholic cocktails and spirits infused with functional mushrooms and other adaptogens. A former practicing attorney, Megan launched Little Saints in 2021 following entrepreneurial ventures in food and farming.
Little Saints markets several canned cocktails, including a Paloma, Negroni Spritz, Ginger Mule and Spicy Margarita, and also sells a mezcal-inspired spirit called St. Ember. While the products are primarily sold direct-to-consumer, the brand is carried nationally at Sprouts and rapidly expanding distribution at other retail chains.
In the following interview, Megan discusses how her personal interest in better-for-you adult libations led to the creation of Little Saints. She also speaks about the brand’s unorthodox social media strategy, why dropping CBD from the products had a big impact on sales, why the company invests heavily in Meta ads, how Little Saints navigated a controversial issue and how she prepared for an appearance on the ABC business competition show “Shark Tank.”
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