Beverage Industry News, Reviews, Events, & Jobs

RTDs Brighten an Otherwise Soft Bev-Alc February RTDs Brighten an Otherwise Soft Bev-Alc February

RTDs Brighten an Otherwise Soft Bev-Alc February

by Ferron Salniker,

Spirits-based ready-to-drink cocktails (RTDs) posted another blowout two-week period, up more than 30% in dollar sales, as brands such as Cutwater and Sun Cruiser continued to pull consumers away from former leaders, according to an analysis of NIQ data from Goldman Sachs Equity Research.

Pricklee Rebrands as Natural Hydration Drink, Raises $2M Pricklee Rebrands as Natural Hydration Drink, Raises $2M

Pricklee Rebrands as Natural Hydration Drink, Raises $2M

by Brad Avery,

After five years in business and hot off raising a $2 million seed round, Pricklee has rebranded its offerings and repositioned itself from a cactus water to a “natural hydration” drink as it seeks to scale national distribution and become more competitive in mainstream channels.

Pepsi Ventures Group Chief Daniel Grubbs Exits Pepsi Ventures Group Chief Daniel Grubbs Exits

Pepsi Ventures Group Chief Daniel Grubbs Exits

by Martín Caballero,

PepsiCo is entering a new phase as longtime executive Daniel Grubbs announced his departure this week after a decade spent managing the company's venture portfolio.

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Taste Radio: She Built A ‘Nation’ Of Millions In CPG’s Toughest Category Taste Radio: She Built A ‘Nation’ Of Millions In CPG’s Toughest Category

Taste Radio: She Built A ‘Nation’ Of Millions In CPG’s Toughest Category

by BevNET.com Staff,

Five people. Seven-figure DTC. Nationwide Whole Foods distribution. Ashley Nickelsen, the founder and CEO of nutrition bar and chocolate brand B.T.R. Nation, reveals how she turned velocity, online sales data, and creative-first Meta ads into a disciplined omnichannel growth engine – without shortcuts in one of grocery’s most competitive categories.

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Distribution: Southside Hits Whole Foods; Oishii Sails Onto Carnival Distribution: Southside Hits Whole Foods; Oishii Sails Onto Carnival

Distribution: Southside Hits Whole Foods; Oishii Sails Onto Carnival

by Ferron Salniker,

This month’s distribution moves see gin-based ready-to-drink (RTD) cocktail The Original Southside grab permanent shelf space at Whole Foods, a sake spritz making a multi-channel push, and a Mid-Atlantic tequila soda lock in a major partner.