Taste Radio: Time To Rethink THC… And DTC?

One brand is preparing for a regulatory shakeup. Another just landed in Target with $24 million in fresh capital. The Taste Radio hosts discuss BRĒZ’s bet on a future beyond THC, Stars & Honey’s leap from DTC success to a nationwide Target launch, and how brands are reinventing Shirley Temples, protein bars, and Rice Krispie treats for a new generation of consumers.

Marketing: Sprite Celebrates Hip Hop History

Sprite is teaming up with Genius, the online music and lyrics annotation platform, to launch “The Living Tracklist,” a campaign which “reimagines” some of the most iconic hip hop songs in history as “a living, evolving canon shaped by culture, conversation and community,” according to the company.

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Review: Slice Soda Gets Dirty

The execution is solid, offering approachable flavors that lean lighter and more restrained than many competitors in the category.

CPG Week Podcast: Tara Bosch’s Next Bet and Trade Dress Distress

This week on the podcast, Nosh managing editor Monica Watrous and senior reporter Lukas Southard discuss Algae Cooking Club’s funding round and BRĒZ’s strategic pivot, plus SmartSweets founder Tara Bosch’s second entrepreneurial act and a legal battle between two electrolyte beverage makers.

Video: Rewatch Recent Videos

BevNET's video content includes thousands of video interviews with leading industry experts and topics such as investing, e-commerce, branding, current events and more.

Another Round for Adult Soda

Like all consumer trends, the circle came back around and consumers started craving flavor again and before we knew it, hard soda was back. Producers are hoping this time the trend is stickier (but maybe less syrupy).

Reports: Diageo Layoffs Hit North American Business Unit

Diageo CEO Dave Lewis is reportedly slashing jobs as part of a reorganization of the struggling alcohol giant, whose portfolio includes Guinness, Johnnie Walker, Smirnoff, Smithwicks, Baileys, Captain Morgan, Crown Royal and Casamigos.

Disruption at Scale: A Conversation with Athletic Brewing CEO Bill Shufelt

At BevNET Live in New York City, Athletic co-founder and CEO Bill Shufelt dug into how he’s tackled the brand’s scaling, how passion and authenticity have been key to Athletic’s resonance with consumers and why investing in grassroots marketing was important for the business.