NHRA’s Max Naylor Powered by a New Fuel, VegasFuel
Phoenix, AZ— The NHRA PowerAde Drag Racing Series kicked-off the 2008 season last weekend in Pomona, CA and fan favorite Pro-Stock Driver Max Naylor welcomed in the fresh season flying…
Year: 2008
Xyience kept alive by approved $1.6 million loan
Xyience Inc., the currently-bankrupt sponsors of Ultimate Fighting Championship and makers of Xenergy energy drink, will be able to continue operations after a Nevada judge approved the company’s request for…
Ardea Beverage Company Strengthens Executive Team with new VP of Foodservice; Nutrisoda reinforces commitment to on-premise business
Ardea Beverage Company Strengthens Executive Team with new VP of Foodservice Nutrisoda reinforces commitment to on-premise business MINNEAPOLIS, (Feb 13, 2008) – Ardea Beverage Company, makers of airforce® Nutrisoda®,…
Review: Blue Cow Relaxation Drink
Blue Cow is a functional drink designed to quickly and safely reduce stress without drowsiness. The question is — does functionality of this type matter more than taste and appearance?…
NOS Energy Drink Teams Up With NASCAR Driver Kyle Busch for 2008
ENGLEWOOD CLIFFS, N.J., Feb. 14 /PRNewswire/ — NOS Energy Drink revs up for the 2008 NASCAR Sprint Cup Series season by announcing a new partnership with one of the sport’s…
HYDRIVE Energy Drink, the Official Energy Drink of Speed Daters, Offers Valentine’s Day Dating Tips
RYE, N.Y. – Forget motocross, ultimate fighting, paintball and extreme skiing. What today’s young consumer really needs energy for is …SPEED DATING. Energy is a must for any kind of…
Ardea Beverage Company Strengthens Executive Team with new VP of Foodservice
MINNEAPOLIS, (Feb 13, 2008) – Ardea Beverage Company, makers of airforce® Nutrisoda®, announced today that Edward Boyle has been hired as vice president of food service and sales strategy. Boyle…
Update: Red Bull Bandits
A pair of Illinois men looking for the wings advertised in Red Bull commercials instead got themselves a set of prison bars. In March of 2006, William Moctezuma, 26, of…
Coming Soon! BevNET Innovation
BevNET Innovation’s first issue of 2008 will reach readers in March. Formerly named BevNET IBQ magazine, BevNET Innovation is a vital resource to beverage developers and brand managers. Advertising space…
Coca-Cola Enterprises Inc. Reports Fourth-Quarter and Full-Year 2007 Results
ATLANTA – Coca-Cola Enterprises (NYSE: CCE) today reported full-year 2007 net income of $711 million, or $1.46 per diluted share. Excluding items that impact comparability, the company achieved net income…
No Fear Energy Becomes “Official Energy Drink of the WEC”
Las Vegas, NV (USA) – World Extreme Cagefighting® (WEC™) organization today announced it has teamed up with No Fear Energy Drink to become a presenting sponsor and the exclusive energy…
CASCADIA CONSULTING GROUP TO SEVER TIES WITH SANFAUSTINO CALCIUM WATER
Ramsey, NJ (February 13, 2008) – Cascadia Consulting Group announced today that it will be severing relations with CCW Holdings Inc., better known as Sanfaustino Calcium Water. Bill Sipper will…
Review: Hydrive V,X,E
HYDRIVE, the first full power energy drink made from spring water, has added three flavors known as HYDRIVE V, X, and E.…
POWER TRIPT ENERGY DRINK NAMED OFFICIAL BEVERAGE OF MMA WORLDWIDE INC.
DAVIE, Fla. – February 12, 2008 – Power Trip™ Energy Drink (www.PowerTripBev.com), one of the fastest-growing energy drink brands in the country, has reached an agreement to become the official…