Month: May 2011

BevNET Live: New Beverage Showdown Panel Announced

The five judges who will select the most promising new beverage presentation — and award prizes worth over $10,000 — will anchor BevNET Live’s first-ever New Beverage Showdown. In addition…

HYDRIVE Launches Decaf, Extra Strength Energy Drinks

Here’s a new one: An energy drink that removed…the energy. This week HYDRIVE Energy will launch HYDRIVE Decaf, a new caffeine-free energy drink made with B-Vitamins, D-Ribose and Choline.  The…

CTI Provides Military Decoration to Monster Energy

COLORADO SPRINGS, CO. – – Chromatic Technologies Inc. (CTI), the specialized ink company that provides temperature-changing colors on cans and labels of major beverage products, expands into a new market…

Review: Lipton 100% Natural…and Diet (Not Natural)

Lipton’s new RTD tea line contains two types of flavors — “100% Natural” and “Diet” (using sucralose and ace-k). It’s an interesting / confusing setup that seems to be trying…

Review: The Boss

“The Boss” is a new energy drink from the makers of Liquid Ice Energy Drink. Unfortunately, the stock flavor and generic looking design didn’t fare too well in the product’s…

FUZE Founder’s First New Drink Hits the Shelf

While consumers have to wait until June to try his long-awaited BODYARMOR SuperDrink line, FUZE founder Lance Collins has another set of products on the market as of today: FMF…

Cobá Promotes Rebranding With Social Media Campaign

Los Angeles, CA (PRWEB) (May 17, 2011) — Precision advertising agency Sensis launched a social media campaign promoting Cobá, a maker of naturally sweetened aguas frescas. The brand launched as…