LOS ANGELES — Genius has finally made its way into the online world. Through a fulfillment partnership with Kehe, Genius will be launching on Amazon.Com by early-mid July. Although not able to order yet, the product page link for Genius is live.
“It’s our first time being listed online nationally and able to sell on a major platform,” said Alex Bayer, Founder and CEO of Genius. “We obviously need to get things in gear from a social media marketing standpoint and online marketing in general to start seeing significant volume. What makes this an easier venture is the fact we have Kehe handling fulfillment and they are in partnership with Amazon, getting the labor off our back and allowing us to focus our energy and drive on marketing our page online.”
Genius has also officially launched on Jet.Com as of May 2018 partnering with Rainforest Distribution who they signed on with in April for distribution in the North East. Although a smaller platform and available in the New York area, Genius has already seen movement because of their recent launch in New York.
“Customers are beginning to understand our brand and the value behind whole coconut in every bottle,” said Bayer. “We are now in about 250 accounts in New York and New Jersey, and this translates to customers beginning to find us and order online.”