WheyUP to Be Sold Through by BodyBuilding.Com

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Chandler, Ariz. – September 18, 2007 – WheyUP, the Original Protein Drink with Energy, continued its aggressive nationwide distribution campaign by signing a deal with BodyBuilding.Com, an online retailer of sports supplements and nutritional products. WheyUP, the first product of its kind that combines a protein drink with an energy drink, will be sold in 12-packs of ready-to-drink 16-ounce plastic bottles. Bodybuilding.com will offer wild berry and tropical citrus flavors.

Bodybuilding.com carries more than 5,500 products including supplements, apparel, and accessories, but also features interactive forums for fitness enthusiasts and a database of informative articles.

"Bodybuilding.com is the largest on-line nutritional supplement retailer in the world, so now we can offer consumers an option to order WheyUP online and have it delivered right to their doorstep " said WheyUP’s inventor and co-founder, Arizona-based entrepreneur Erik Rothchild. "Bodybuilding.com is well respected in the fitness community for their great customer service and reliability, and we’re pleased to be partnering with them."

WheyUP represents a breakthrough in the sports drink market. It combines 20 grams of whey protein with an energy formula in a sugar-free, non-carbonated beverage. WheyUP recently introduced a new flavor, tropical citrus, which complements the company’s popular wild berry flavor. Two more flavors will debut in Q4 2007.

Rothchild developed WheyUP through his own personal nutritional supplementation.

"Prior to exercising at the gym, I blended a sugar-free energy drink with strawberries and whey protein powder, so that I would get the recommended amount of protein and energy in one drink," said Rothchild. "I started to ask around the gym if other people would be interested in a protein drink with energy and the overwhelming answer was ‘yes’ … and thus the idea for WheyUP was born."

The fitness industry recommends consuming a minimum of 20g of whey protein prior to working out. Many individuals are also seeking a boost of energy – whether it’s coffee, an energy drink or caffeine pills – to intensify their workout. With WheyUP, getting energized and adding healthy protein to a diet has never been easier.

WheyUP is targeted toward health-conscience individuals and fitness enthusiasts. It is ideal for fat-loss programs, exercise programs, weight-training programs, athletic activities, and as part of a healthy, active lifestyle.

"With 20 grams of protein, zero fat and only 1 gram of carbs, WheyUP is the perfect drink for people on carb-conscience diets," Rothchild said. "It’s a great way to add protein to your diet and energy to your day."

For more information, visit www.wheyup.com.