News

HOP WTR – the non-alcoholic sparkling hop water crafted with crisp, bold hops and mood-boosting ingredients – is adding Peach to the flavor roster, perfect for summertime sipping. HOP WTR Peach delivers a sweet, juicy flavor with a strong hint of hops and is infused with mood-boosting adaptogens and nootropics. The new refreshing and hydrating flavor is sure to be your go-to cold bev as mercury rises. Plus, like all HOP WTR beverages, this brew is proudly crafted with no alcohol, calories, carbs or sugar.

smartwater is taking hydration to new heights this summer and announces its newest global brand ambassador, Zendaya. A champion of artistry and originality, acclaimed actor and performer Zendaya is pioneering new ways to live a more purposeful life. As smartwater’s global ambassador, Zendaya will appear in a series of new creative from the brand that celebrates those who are defining ‘smart’ on their own terms and will support community water programs that will directly impact thousands of women.

Elmhurst 1925, maker of simple, nutritious and incredibly deliciously creamy plant-based beverages, today announced that three of its products – Chocolate Milked Oats, Unsweetened Milked Oats and Unsweetened Milked Cashews – will now be sold across all Whole Foods Market locations nationwide.

Rhythm Sparkling Hemp Beverages, a functional wellness beverage brand, is expanding its Northeast retail account base by partnering with Bronx-based food and beverage distributor, Tufo’s Wholesale Foods. 

As the cannabis beverage category gains traction in Canada, Truss Beverage Co. is significantly expanding its portfolio with 15 new cannabis beverages for summer, one of the largest beverage occasions of the year. With innovation driving all growth for ready-to-drink cannabis beverages last year, the leading cannabis beverage company is continuing to craft delicious and differentiated products that appeal to various taste preferences and beverage occasions.