News

PATRÓN Tequila Teams Up With Formula 1 Driver Sergio “Checo” Perez

PATRÓN tequila, the world's number one super-premium tequila, is proud to be working with beloved Mexican racing icon Sergio "Checo" Perez. This unique collaboration celebrates two Mexican icons coming together, who believe in hard work, community and innovation – and whose steadfast passion, dedication and vision lead to simply perfect outcomes, time after time.

Preferabli Expands Platform To Encompass Beer & Spirits

Leading AI-driven software company Preferabli (f/k/a Wine Ring) announced the launch of capabilities for beer and spirits to its proven wine personalization and recommendation platform for both merchants and consumers.

Slane Irish Whiskey Introduces Slane Special Edition

Nearly five years after the release of their first triple-casked blend, Slane Irish Whiskey is proud to announce the launch of Slane Special Edition - a must-have spirit for whiskey and music fans alike.

The Watkins Co. Launches New Bitters Line Nationwide

The Watkins Co., makers of gourmet extracts and spices, announces that its new line of Bitters is now available nationwide. First introduced in select states as part of a soft…

Scheid Family Wines Acquires 50% Interest In HOXIE Spritzer

Scheid Family Wines, one of the leaders in the fast growing ‘better for you’ wine category and a top Central Coast winery, announced its partnership with HOXIE Group, LLC to bring HOXIE wine spritzers to consumers across the country. Effective immediately, Scheid will become the producer and operator for HOXIE Spritzer, an artisanal dry wine spritzer that is 5% ABV.

LPGA Golf Pro Jodi Ewart Shadoff Partners With Once Upon A Coconut

Once Upon A Coconut, a premium purpose-driven coconut water, and LPGA golf pro Jodi Ewart Shadoff are excited to announce a new partnership which will see Ewart Shadoff promoting the popular coconut water brand throughout all of her public appearances.

Vita Coco Teams Up With The Big Ten Conference

Leading coconut water brand Vita Coco is teaming up with The Big Ten Network to bring the power of clean hydration to Big Ten Conference fans as the brand expands to reach the audience for college athletics and its surrounding communities.

B Corp Brew Dr. Kombucha To Go Carbon Neutral By 2030

Organic kombucha and tea leader Brew Dr. Kombucha announces plans to become carbon neutral by 2030. Their announcement to prioritize carbon neutral operations is part of several Brew Dr. initiatives underway in celebration of B Corp Month in March.

Lyre’s Names Nick Crutchfield Global Director of Education

Lyre’s Non-Alcoholic Spirits, the world’s most widely distributed brand in the no-and low- alcohol spirits sector, welcomes Nick Crutchfield as its new Global Director of Education. Crutchfield will be paramount to building brand advocacy for Lyre’s in 60 countries including Australia, United States of America, United Kingdom, New Zealand, Hong Kong, Singapore, China, the Middle East and throughout Europe.