El Tesoro Paradiso Tequila Debuts New Packaging
El Tesoro de Don Felipe Tequila is proud to introduce exquisite new packaging for El Tesoro Paradiso Tequila, the brand’s award-winning extra-añejo tequila aged in French oak, ex-cognac barrels.
News
Propel Launches Clean Label Vitamin Boost Line
As consumers increasingly seek out cleaner labels and functional beverages, PepsiCo-owned Propel Water is hoping to bring them under its wing, undertaking a “brand transformation” beginning this week with the launch of Vitamin Boost, a new functional water line made without artificial sweeteners.
Lee Tatum Appointed Kentucky Owl Brand Managing Director
Stoli Group USA (SGUSA) has announced the appointment of Lee Tatum as managing director for the Kentucky Owl brand, based out of Louisville and Bardstown.
Chris Montana, Maggie Campbell Re-Elected President, VP of ACSA
The American Craft Spirits Association (ACSA) has announced the re-election of Chris Montana, owner of Du Nord Craft Spirits (Minnesota), as the president of the Board of Directors.
Atelier Vie Launches Louisiana Single Malt Whiskey
Atelier Vie is pleased to announce the inaugural release of Louisiana Single Malt, a whiskey distilled solely from malted barley and aged in oak barrels.
Rebel Yell Launches New Variant, Updated Packaging
Rebel Yell Kentucky Straight Bourbon has a new look for its brand lineup. The updated packaging reinforces the brand’s rebellious spirit and elevates the brand’s look, bridging the gap between its proud heritage and modern tastes.
Romeo’s Gin and Pur Vodka Launch Two New Cocktails
After its successful launch of romeo’s gin+tonic in April 2018, Duvernois (romeo’s gin and Pur Vodka) is stepping up the game launching not only one, but two new ready-to-drink premium cocktails with the aim of revolutionizing this category by offering high quality, low sugar and 100 percent natural products
Regatta Rebrand Embraces Craft Mixer Platform
Connecticut-based premium craft mixers maker Regatta is looking to bring an aspirational lifestyle positioning to the category, as it makes the transition from an on-premise focused ginger beer company to one with a broader product portfolio and multi-channel strategy.
Arla Foods Ingredients Announces Lacprodan HYDRO.Clear
Arla Foods Ingredients is injecting some fizz into the sports nutrition category with its new Lacprodan HYDRO.Clear. The advanced 100 percent whey protein hydrolysate solution is specially developed for formulating sparkling protein waters.
Hapi Drinks Lands PepsiCo Greenhouse Grant
PepsiCo concluded the inaugural edition of its North American Nutrition Greenhouse accelerator program this week, naming Austin, Texas-based Hapi Drinks as the final recipient of a $100,000 grant from the soda giant.
Mounsier Papa Mango Nectar Now Available at Target
Mounsier Papa Mango Nectar is now available at your local South Florida Target. As Target continues to expand into the realm of healthy and fresh grocery items, the demand for all natural juices are high. Mounsier Papa is made from 100 percent all natural mango pulp with no added sugar or ingredients.
O2 Expands Distribution to Whole Foods and Kroger Stores in 10 New States
O2 Sports Recovery Drink has announced its expansion into select Kroger and Whole Foods Market stores in 10 new states, including Georgia, Michigan, Indiana, Alabama, South Carolina, Pennsylvania, New Jersey, Washington, D.C., Maryland and Virginia.
Taste Radio Insider Ep. 31: Who Really Owns Your Brand? Hint: It’s Not You.
You might have put time, money, blood, sweat and tears into building your brand, but at the end of the day it doesn’t belong to you. That’s the perspective of Christian Krogstad and Thomas Mooney, the co-founders of Westward Whiskey, which helped establish the rapidly growing American single-malt whiskey category.
Mother Kombucha Announces Florida Whole Foods Partnership
Tampa Bay Area-based Mother Kombucha expands reach in Florida with new partnership with Whole Foods Market. Four of their most popular flavors, Blue Rose, Hopped Passion Fruit, The Trop and Lavender Mojito are now available in all Florida Whole Foods Market locations.