Shimmerwood is a startup beverage company that has launched with a three-SKU line of seltzers enhanced with 5mg of full-spectrum hemp CBD. The initial trio of flavors include Ginger Orange, Razz Lime and Just Hemp, which is the lone zero calorie offering.
Bill Shufelt, the co-founder and CEO of non-alcoholic beer maker Athletic Brewing Co., spoke about the critical importance of market research, how he dealt with consistent rejection from beer industry professionals and why he believes that “drama is so unproductive.” He also discussed how he planned for and is managing explosive growth and how he evaluates strategic partnerships.
Organifi CEO Mae Steigler spoke about the origins of the powdered juice and supplement brand, the company’s impressive DTC business and how she and her team crafted an effective consumer acquisition and retention strategy. She also discussed how Organifi scaled while being bootstrapped and how daily huddles and employee empowerment are key to the company culture.
In this gallery, we highlight some of the most notable and eye-catching new releases from January and February, including a Portuguese cask-finished Scotch from Dewar's, a special charity themed expression from New Riff, and three new ultra-premium offerings from Benriach.
De La Calle is a USDA Organic line of sparkling beverages that are modeled after tepache, a traditional fermented beverage from Mexico which is made with water, turbinado sugar, and pineapple rind.
Home workout pioneer Denise Austin, the founder of snackable protein bite brand Ever Better, spoke about her rise from college gymnast to one of the most recognized names in fitness, why she advocates for people to eat healthy food 80% of the time and indulgent foods for the other 20% and why integrity is the key factor in everything she does.
In our last episode of Category Closeup: Product Showcase, we spoke with a range of kombucha and probiotic drink brand leaders about their latest product launches and market strategy. This clip features additional interviews from the show with Circle Beverage, Humm Kombucha and Urban Farm Fermentory.
Denise Woodard, the founder and CEO of fast-growing allergen-friendly food brand Partake Foods, spoke about the benefits of “leaning into” cost-saving retailer programs, how she went from raising thousands of dollars at a time to multi-million, celebrity-led funding rounds, how the tragedy and social unrest of 2020 impacted Partake and why she sings the praises of a having a leadership coach.
A new year means new products. In this gallery, we showcase new CBD brand launches from Molson Coors and Indeed Brewing Company, flavorful innovations in coffee creamers via International Delight, Natural Bliss and Shamrock Farms, as well as new line extensions from Chobani, Mooala and Vita Coco among other launches.
RISE Brewing’s London Fog is an organic, nitrogen-infused oat milk latte that’s made with Earl Grey Tea.
Cannabis beverages are no doubt among the most buzzed about emerging categories of recent years. But although THC-infused drinks had a market value of $313 million in 2020, they accounted for only a drop in the bucket of the overall $19 billion cannabis market. Beverages still have a long way to go and face numerous logistical challenges to overcome as brands seek to breakout within a highly regulated environment.
Huzzah is a new line of low calorie and low sugar probiotic seltzers available in three fruit flavored varieties and packaged in 12 oz cans. The brand comes from Clearly Kombucha, a Molson Coors owned company, and was created by their incubation partner, LA Libations.
In this gallery, we highlight some of the notable new releases from the past month, including the debut of Cutwater Spirits' latest RTD cocktail, the launch of ultra premium tequila brand Dos Primos, a music-inspired package from Remy Martin and a new look for SelvaRey Rum designed by accliaimed singer Bruno Mars.
In this episode of Category Close-Up: Expert Analysis, we explore kombucha and probiotic beverages with experts from SPINS, Gelson's Markets, Whipstitch Capital and Aqua ViTea. For the greater part of the last decade, kombucha has been one of the great success stories in better-for-you beverages, giving health conscious consumers a powerful alternative to sodas and high-sugar drinks.
