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Chloe Epstein and Michael Sloan, the co-founders of better-for-you frozen novelty brand Chloe’s, explained why they shifted focus from foodservice to packaged goods, the leap from a slow and steady growth strategy to one that embraced national distribution and why Chloe’s is not shy about putting a target on the back of big CPG.
With the summer months approaching the ready-to-drink cocktail category expanded with a range of better-for-you options from hard Yerba Mate to the relaunch of VOCO’s vodka-based coconut water. Check out the gallery for the latest canned cocktail releases and new brand debuts.
After a decade spent building their portfolios by aggressively acquiring or investing in small, innovative beverage brands, the heady days for strategics may be ending. That’s according to a new report released this month by Rabobank in which analysts unpacked the various conditions that have seen the likes of Coca-Cola, PepsiCo and others forced to adjust their investment strategies.
Nicholas Reichenbach, the founder and executive chairman of Flow Water, a premium brand of spring-sourced alkaline water known for its use of sustainable carton packaging, spoke about the company’s decision to go public just six years after its launch, how he’s attracted celebrities like Gwyneth Paltrow and Halle Berry to support the brand and how Flow’s marketing strategy is getting consumers to trade up.
Ghia, which bills itself as a non-alcoholic aperitif inspired by the Mediterranean, launched last summer with a single 535ml SKU. Now, the brand is extending its lineup into the ready-to-drink space with a sparkling version of the original drink, called Le Spritz.
It’s time to reveal the players in the 21st installment of the New Beverage Showdown, the leading business pitch competition for the beverage industry. The semifinalists have been chosen, as well as the expert judges, who will be providing feedback and ultimately choosing the winner. So let’s meet the players.
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Spirits brands are offering up plenty of ways to celebrate as the pandemic’s restrictions ease up and consumers reconnect with friends during the upcoming summer months. In this gallery, we highlight some new brand debuts, limited-releases from Wonderland Distilling and Dewar’s, spirits specifically crafted for an easy cocktail making from Cutwater, Brody’s, Bluecoat Gin, and much more.
Lezlie Karls Saltarelli, Nick Saltarelli and Jake Karls, the co-founders of Mid-Day Squares, a brand of hybrid chocolate and protein bars, spoke about how the company has achieved its rapid start, the keys to its unique and compelling social strategy, how consistent communication with the brand’s consumers gave the brand a solid foundation on which to build and why a business therapist has been vital to their development.
BLK & Bold co-founders Rod Johnson and Pernell Cezar spoke about the new partnership and product, discussed how brands can effectively incorporate a social impact mission into a CPG business, talked up a potential move into RTD products and shared their advice for coffee-obsessed NBA stars.
Beverage brands are welcoming in the summer months with an abundance of new fruity and refreshing products. In this gallery we highlight new releases from Perrier and Honest Tea, brand debuts for Confidence and Figlia, and much more.
Watch founders and CEOs introduce their brands and provide a recap of recent news and updates. This week's special co-host is Jessica Young, the founder & CEO of online retailer Bubble.
NOPE is a line of premium sparkling non-alcoholic cocktail alternatives that are designed to be consumed over ice or straight up from the can. The product line includes four flavors packaged in slim 12 ounce cans.
Bill Moses, the co-founder of KeVita and the founder and CEO of fast-growing beverage alcohol brand Flying Embers, spoke about why “online success dictates the rationalization of taking a product to market,” how the company effectively allocates resources across its product lines and why having “the least polarizing liquid” is key to its innovation strategy. He also explained why personal relationships with wholesalers are critical and the importance of finding balance amid an intense drive to win.