Brad Avery

Brad Avery

Senior Reporter

Brad is a Reporter for BevNET.com.

Contact Information »

Posts by Brad Avery

Gopuff Goes Supersized Amidst Fears of Shortages

As consumers and companies become more fearful of looming economic challenges, Gopuff’s solution is to go big. The ecommerce grocery platform announced today a new multipack line of bulk products called GoXL, with over 300 items available for home delivery.

One Mother of a Rebrand: Guayakí Becomes Yerba Madre

Guayakí this morning debuted a full rebrand under a new name: Yerba Madre. According to the company, the name – which means “Mother Herb” – is intended to be both easier for consumers to remember and more representative of its diverse set of suppliers and partners across South America.

Vita Coco: Q1 Sales Come Out Swinging, But Tariffs Raise Uncertainty

The Vita Coco Company kicked off 2025 with a bang as the company touted double-digit net sales growth across all territories in its Q1 earnings report today. Net sales for the company were up 17% in the quarter to $131 million, with the U.S. growing 24% and international sales growing 36%, according to the company.

Gorgie Nets Glamorous $24.5M Round, Target Rollout Up Next

Working to go from TikTok and DTC to IRL brick-and-mortar, better-for-you energy drink brand Gorgie announced today that it has closed a $24.5 million funding round led by Notable Capital. According to the company, the new capital brings Gorgie’s lifetime funding to $37 million since its launch in 2023.

Daily Briefing (Insiders Only): MAHA Pegs Soda Against SNAP

What’s good for MAHA may not be so nice for Big CSD. The U.S. Department of Agriculture (USDA) is moving quickly to approve state requests to pull soda and candy from the Supplemental Food Assistance Program (SNAP), the Wall Street Journal reported Tuesday.

Wet Hydration Closes $4.5M Round, Former Celsius EVP Joins

Functional beverage startup Wet Hydration has closed a $4.5 million funding round, backed exclusively by private investors, as the brand looks to amp up its market presence this year with new innovation and key new personnel hires, including a former Celsius sales executive.

HiBall Energy Returns to Retail with Whole Foods Launch

Operating under the company’s Tilray Wellness better-for-you food and beverage division, the launch comes after Tilray bought HiBall from Anheuser-Busch InBev in an $85 million cash deal that also included eight craft beer brands.