Brad Avery

Brad Avery

Senior Reporter

Brad is a Reporter for BevNET.com.

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Posts by Brad Avery

Coca-Cola Company to Cut 1,200 Jobs

The Coca-Cola Company’s goal of a “leaner, more agile operating model” will include cutting 1,200 corporate jobs across the company, incoming CEO James Quincey reported Tuesday during the beverage giant’s Q1 report to investors.

Soylent Recalls Cases After Dairy Found in Powder Product

The company issued a statement announcing the recall on Friday. The statement was posted on its website and that of the U.S. Food and Drug Administration. According to Soylent’s shipping records, the recalled boxes each contain seven 15 oz. pouches and were shipped to 610 customers.

Juicero Under Pressure After Internet Wringing

The home juicer/foodtech startup, which famously raised $120 million in venture capital funding, seemed to be soaring for the stars. But as they say on the internet, life comes at you fast -- and the internet came at Juicero at the speed of life this week.

BodyArmor to Debut First TV Commercial During NBA Playoffs

BodyArmor will debut its first TV spot Wednesday night with a 30-second commercial designed by retired L.A. Lakers superstar Kobe Bryant. The commercial, which will air on TNT during the NBA playoffs, kicks off a multimillion dollar ad campaign that is set to be the sports drink brand’s largest to date.

Moonshine Sweet Tea Expands into Target

The Austin, Texas company announced this week that its entire six-flavor line will be available in 1,472 Target stores nationwide. The rollout is in process and expected to be completed by the first week of May

Daily Greens Expands Retail Presence, Adds ‘Just Veggies’ Line

After launching its Green ADE line at select CostCo locations in Texas in January, the new line of flavored lemonades will soon be expanding throughout the country in retail and grocery, with plans to extend into more CostCo regions, Meijer stores in the midwest, and for a a full line launch in the New York City metro area.

Nielsen: Energy Drinks See Modest Growth in March, CSD Down

Energy drinks again saw modest growth last month while CSD continued to slip behind in sales, according to the latest Nielsen xAOC (expanded all outlets combined) and C-store non-alcoholic beverage analysis for the four-week period ending on March 25.

Wandering Bear Raises $2.4M, Expands Retail Business

The New York-based bag-in-box coffee brand completed a $2.4 million equity funding round this week, giving founders Matt Bachmann and Ben Gordon the capital to tackle expanded distribution and a growing product line.

Veri Soda Shuts Down

Amidst rumors of irreconcilable differences between its co-founders and its Dutch investors, Veri Soda Group shut down operations this past weekend after nearly five years of business.

Soylent Goes Cyberpunk with A.I. Spokesperson and Dark Web Marketplace

Soylent announced earlier this month a partnership with creative agency Wieden+Kennedy to develop a new tech-centric marketing strategy that appeals to Soylent’s fanbase. The campaign includes the launch of the brand’s new spokesperson “Trish,” an artificially intelligent animated robot “programmed” to educate consumers on the nutrition Soylent can provide.

Le Herbe Brings Ultrasonic Technology to Cannabis Beverages

Cannabis beverage manufacturer Le Herbe wants to help consumers get their buzz faster, and has partnered with ultrasonic liquid processing company Qsonica to develop new methods of extraction, preservation, and processing of drinkable cannabinoids.

A Balancing Act: Indulgence in Cold Brew

Given the investments into a cohort of cold brew companies and the pervasiveness of the new style, it’s likely that stores and distributors are going to need to find room for both clean and sweet cold brew styles. Thus far, it’s been left to individual companies to carve out their own philosophy towards indulgence.

Press Clips: The Top Funded Beverage Startups by State

The most well-funded food and beverage start-ups by state include big names, Essentia signs Periscope as its first creative AOR, PepsiCo pulls 12-packs and 2 liter bottles from Philadelphia, and Forbes lists its top female leaders in food.