Brad Avery

Brad Avery

Senior Reporter

Brad is a Reporter for BevNET.com.

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Posts by Brad Avery

Split LVL: How Lawsuits and Infighting Derailed NXT LVL

Supported by partnerships with boxer Manny Pacquiao and hip hop star T-Pain, Takeover Industries, the maker of hydrogen water and gamer energy shot brand NXT LVL, looked to be riding high. Now the business is fighting to rebuild and numerous lawsuits show that the path that led Takeover to this moment appears to be anything but business as usual.

Yerbaé to Go Public On Toronto Stock Exchange

Yerbaé is set to become the latest beverage company to go public as the plant-based energy brand announced today that it has completed a reverse triangular merger in order to begin trading on the Toronto Stock Exchange.

Loud, Proud and Flavorful: Next Gen AAPI Founders Seek to Reclaim Asian CPG

A new generation of AAPI owned and operated startup brands have launched online and in-store recently, sporting premium and better-for-you versions of products that look to reclaim the heritage of and rebuke stereotypes about Asian cultures and Asian foods. With vibrant, modern branding and messaging and an emphasis on authentic flavor, brands have emerged to sell new takes on classics.

Guayaki Raises $75M, SEC Filing Shows

Yerba mate company Guayaki has raised $75 million in a funding round, according to a January 13 SEC filing by the company. The filing reflects over half of the company’s $142.8 million offering amount in the equity fundraise, with $67.8 million remaining to be sold.

People Moves: PATH Names Nick Giannuzzi, Scott Miller to Board

Reusable bottled water brand PATH is charting its course for 2023 with several new executive hires; New York-based branding company has named Chris Cuvelier as its new Chief Growth Officer; Nirvana Water Sciences has filled two key sales roles; 100 Coconuts has appointed two key executives.

U.S. Recognizes Bolivian Singani as Unique Category of Brandy

The Alcohol and Tobacco Tax and Trade Bureau of the U.S. Department of the Treasury (TTB) has recognized singani as a unique type of brandy and a distinctive product of Bolivia, designating the grape distillate as its own subcategory. The new rule will go into effect on February 13.

Ukella, Young Beverage Exec, Launches The Ryl Company

As a beverage industry professional, Blodin Ukella worked for other founders to market brands aligned with the health and wellness trend. Now that he’s launching a tea venture of his own, the first-time CEO is looking to make some Ryl change.

Middle Eastern Plant Milk Maker Koita Sets Sights on U.S.

For the past decade, Dubai-based Koita Foods has sought to modernize the plant-based beverage aisle in the Middle East with its line of non-dairy milk alternatives. Now launching in the U.S., the brand is hoping to make its name known in the crowded dairy alternative category.