In this interview video recorded at Natural Products Expo West 2019, we spoke with the brand’s founder William Siff, a former acupuncturist, to learn how the company is working to make its adaptogen-based beverages click with conventional channel consumers.
The juice category has found new inspiration with shots. At Natural Products Expo West this month, brands unveiled new takes on the emerging shots category, as well as some fresh spins on traditional juices and sparkling drinks.
Reed’s CEO Val Stalowir has never been shy about the dire state of the company before he joined in July 2017. Now, nearly two years later, the ginger beer maker is at the end of a three-step recovery plan that Stalowir hopes has it on solid ground to hit its ambitious growth targets.
In the second part of our Natural Products Expo West coverage, we take a look at how new entrants in the sparkling water space are moving the category away from natural flavors in favor of botanicals and other infusions. As well, we look at how MCT Oil and nootropics are fueling a rise in brain function beverages.
In the first of BevNET's multi-part recap of the major beverage category trends, new products and news from Natural Products Expo West 2019, we examine how dairy producers are rallying around grass-fed products, the rise of collagen-infused drinks, and how coffee brands are building around plant-based milks.
Sports drink brand Kill Cliff has entered 320 Sprouts Farmers Market stores and expanded within the military channel by adding Marine Corps Exchange locations nationwide; Illy launches RTD; Marin Kombucha enters Costco stores.
As the ready-to-drink coffee category continues to grow and innovate, California-based VIVIC launched last month with a line of sparkling coffees, which its co-founders hope will stand out with unique flavor profiles infused with roots and botanicals.
U.S. Food and Drug Administration (FDA) commissioner Scott Gottlieb resigned today, effective next month. According to The Washington Post, the move was unexpected. Gottlieb was reportedly well-liked in the government, but told officials he wanted to spend more time with his family.
Veteran CPG marketing executive Eric Berniker, who most recently served as CMO of CORE Hydration, has joined organic sports drink maker Roar Beverage Company as its new CMO and its investor AccelFoods as an operating partner.
Moringa-based food and beverage brand Kuli Kuli announced yesterday it has raised $5 million in a Series B round co-led by product development company Griffith Foods and previous investor eighteen94 capital, the venture capital arm of the Kellogg Company.
Bolstered by international growth, Monster Beverages Corp. beat analyst expectations in its fourth quarter and full year earnings, reporting a 14.1 percent year-over-year increase in revenue, according to financial results released yesterday by the company.
After less than a year on the market, Bend, Ore.-based coffee maker Riff Cold Brewed is expanding its brand platform with a new line of Sparkling Superfruit Teas made from dried cascara, which will launch next week at Natural Products Expo West 2019 in Anaheim, Calif.
California-based Positive Beverage has partnered with beverage incubator L.A. Libations to fast-track the brand’s retail expansion. Launched in 2015, Positive markets a line of electrolyte-infused sparkling drinks.
Sunny Delight Beverages Co. won a class action lawsuit that claimed that labelling for the brand’s fruit-flavored drinks did not clearly indicate the products were artificially flavored; Capri Sun sues manufacturer for breach of contract; Connecticut mulls its own soda tax.
