Martín Caballero

Martín Caballero

Managing Editor, BevNET

Martín writes news articles and feature stories covering the non-alcoholic beverage industry for BevNET. A graduate of Boston University, Martín's previous work has appeared in USA Today, The Boston Globe and The Boston Herald.

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Posts by Martín Caballero

Wells Fargo: Modest All-Channel Gains Over Labor Day

Non-alcoholic beverages enjoyed a decent end to the summer season, as carbonated soft drinks (CSDs), energy drinks, water and several other key categories reported increases in dollar sales and volume, according to a Wells Fargo Securities analysis of Neilsen all-channel data.

Iris Nova Announces First Brands in Investment, Distribution Portfolio

Functional beverage company Iris Nova has announced the first four beverage brands to be featured on the company’s “c-commerce” platform, which allows customers to order via text message and receive product within two days. The company has also taken an equity stake in each of the brands.

Expo East 2019 Recap Pt. 1: Honest Tea Embraces Cold Brew, Mood33 Targets Mainstream

At Natural Products Expo East 2019, BevNET’s editorial team saw established brands tackle new innovations and new strategies, including Honest Tea’s take on cold brew coffee, Mood33’s new CBD line, DrinkSimple exploring growth through B2B partnerships, and a reshuffling of Great Point Brands’ product portfolio.

AQUAhydrate Acquired by The Alkaline Water Co.

The Alkaline Water Company Inc. announced today it has entered a definitive agreement to acquire premium water brand AQUAhydrate in a stock-only transaction.

Buoyed by Branding, Snowing in Space Builds Back End

While it doesn’t offer brews infused with CBD or blended with plant milks, Virginia-based Snowing in Space has instead focused on more practical concerns: scaling production and distribution operations, including moving from its current 4,000 square foot home into a new 10,000 square foot facility this fall.

Cha Cha Matcha Launches RTD Product

The brand, which operates five matcha cafes split between New York and Los Angeles, is releasing the line today in 12 oz. slim cans available exclusively in its stores and on its website. Flavors include Green Tea, Ginger Turmeric, Half N Half Matcha Lemonade and Activated Charcoal.

The Bitter Housewife Expands into RTD with Bitters & Soda

Having established its identity as a culinary-inspired cocktail product maker, Portland, Oregon-based brand The Bitter Housewife is aiming to kick off a new era next month with the launch of its first ready-to-drink product, Bitters and Soda.

Vermont Village Acquired by Stonewall Kitchen

Specialty food company Stonewall Kitchen this morning announced an agreement to purchase the Vermont Village brand, a producer of organic applesauce and raw apple cider vinegars, from parent company Village Cannery of Vermont. Terms of the deal, which is expected to close in September, were not disclosed.

BevNET Magazine Feature: Meal Replacements Evolve Online

In 2019, larger market forces are acting to shape the meal replacement segment’s future: consumers are moving away from the grocery center aisle and towards e-commerce, and they’re also paying closer attention to the types of ingredients and benefits in meal replacement products.

Backed by ‘The Rock,’ VOSS Aims for Evolution

Bringing in one of the world’s biggest box office stars as the new face of premium imported water is not exactly a subtle move. But for Voss, a brand seeking to reassert itself after a transitional period in senior leadership, subtlety was not an option.

CBD Startup Good Day Aims for Anytime

Good Day launched its first product this month, a ready-to-drink, organic, shelf-stable cold brew coffee infused with 15 mg of hemp-derived CBD. The line is the first of three beverages, the others being a sparkling water and chamomile tea, each scheduled to launch this fall.

Richard’s Rainwater Sets Sights on Advancement

Texas-based Richard's Rainwater is doubling down on its belief that its unique sustainability message can help forge new paths forward in retail. Since 2002, the brand has been bottling and distributing purified rainwater in both still and sparkling varieties, the first company in the U.S. to receive approval to do so.