Martín Caballero

Martín Caballero

Managing Editor, BevNET

Martín writes news articles and feature stories covering the non-alcoholic beverage industry for BevNET. A graduate of Boston University, Martín's previous work has appeared in USA Today, The Boston Globe and The Boston Herald.

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Posts by Martín Caballero

Starbucks Launches $100M Venture Fund

During the company’s annual investor meeting, Starbucks Coffee today announced the launch of Valor Siren Ventures L.P. (VSV), a new $100 million fund to support “the next generation of food and retail start-up companies.”

Expo West 2019: Verve Coffee Moves “Flash” Forward

Speaking with BevNET at Natural Products Expo West 2019, Verve co-founder Colby Barr discussed why he believes the company's "flash brew" process can help the company disrupt the crowded RTD coffee category and explained how it will create a strong brand identity around the concept.

Expo West 2019 Gallery: Coffee + Tea

In this slideshow gallery, we highlight some of the notable new coffee and tea products from Expo West 2019, including new shelf-stable cold brew lines from Chameleon and High Brew, a nitrogen-infused Thai iced tea with oat milk, and Hiball’s return to the cold brew category.

Expo West 2019 Gallery: Kombucha + Drinking Vinegars

In this slideshow gallery, we highlight some of the notable new kombucha and drinking vinegar products and brand redesigns as seen at Expo West 2019, including shelf-stable cans from Revive, a new look for Better Booch, and Odwalla’s hybrid “Smoobucha.”

Expo West 2019 Video Recap: CBD, Oat Milk Driving Beverage Innovation

In this video recap, BevNET founder and CEO John Craven and managing editor Martín Caballero discuss some of the notable trends and new products seen at this year’s Expo West, including the proliferation of CBD and hemp-infused drinks, why oat milk has emerged as the hottest category in the plant-based milk segment, and how leading kombucha brands are pushing the category closer to mainstream audiences and retail channels.

Expo West Gallery: Hemp + CBD Drinks

From ambitious startups to established category leaders, CBD and hemp-based beverages were everywhere at Expo West this year, spanning across the spectrum of formats, functionality and flavor. In this slideshow gallery, we highlight some of the notable hemp-based and CBD-infused drinks from Expo West 2019.

Expo West 2019: Suja Exploring Launch of Hemp Extract Shot

Coke-backed beverage maker Suja shared samples of a 2 oz. juice shot that contains hemp extract at the Natural Products Expo West trade show held this week in Anaheim, Calif. The SKU, called Relax, is being deliberated as the potential next addition to the brand's line of high pressure processed (HPP) cold-pressed juice shots introduced in July 2018.

Revive Introduces Shelf-Stable Sparkling Kombucha in Cans

California-based kombucha maker Revive is testing a new four-SKU shelf-stable sparkling kombucha line in 12 oz. cans, as part of what the brand called a refocusing on its core mission of replacing carbonated soft drinks.

RISE Brewing Co. Launches Oat Milk As Standalone Product

This Thursday, Rise will debut its oat milk as a standalone product at Natural Products Expo West 2019 and begin offering it for sale through its website in one liter Tetra Pak cartons for a suggested retail price of $5.99 and $29.99 for a 6-pack.

KDP Furthers Investment in FORTO Maker Dyla Brands With $20M Capital Round

Dyla Brands, the parent company behind FORTO Coffee and Stur, is tightening its relationship with Keurig Dr Pepper (KDP), securing a $20 million raise led by the beverage giant and bringing in former CORE SVP of sales Jon Crecy to build its national DSD infrastructure.

Health Ade to Debut Six New Flavors This Summer

California-based Health-Ade Kombucha is preparing for a “full-on offensive court press” this summer with the launch of six new flavors and new 4-packs of 8 oz. glass bottles.