Martín Caballero

Martín Caballero

Managing Editor, BevNET

Martín writes news articles and feature stories covering the non-alcoholic beverage industry for BevNET. A graduate of Boston University, Martín's previous work has appeared in USA Today, The Boston Globe and The Boston Herald.

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Posts by Martín Caballero

Monster Pushes Back Hydro Launch

Bonnie Herzog, Managing Director of Equity Research at Wells Fargo, wrote in the March 30 edition of the company’s “Beverage Buzz” newsletter that Monster has delayed the launch of Hydro “due to unforeseen production complications.”

CB Insights: Investors Still Drooling Over Disruptive Brands

Zoe Leavitt, Retail & Food Technology Analyst at CB Insights, led the online presentation, which explored recent investments, current trends and forward-thinking innovations in the food and beverage industries.

Wasted Not: Beverage Brands Advance Upcycling – Part 1 of 2

Great taste will always be paramount, but several brands that use crops like coconuts, bamboo and watermelon are taking a closer look at upcycling, the practice of using discarded waste and byproducts from the production process, as a way to promote sustainable farming practices and responsible environmental stewardship.

Chris Lansing Departs PepsiCo Amid Management Shuffle

Lansing’s departure was followed by other changes in PepsiCo’s warehouse team -- covering items like Tropicana, Gatorade, and other key direct-shipped products -- which had taken over the sales responsibilities for the Naked team in 2015.

Drink Maple Pulls in $3.9 Million in New Funding Round

The funding includes approximately $1.18 million in principal and interest under promissory notes converted into shares of Series A Preferred Stock in connection with the initial closing of the offering.

Expo West 2017: Adaptogens Arrive

Could ashwagandha’s rising profile herald a greater future for adaptogenic fruits and herbs — such as reishi, tulsi (also known as holy basil), ginseng, eleuthero and schizandra — as a fully developed beverage category?

Expo West 2017 Video: REBBL Talks New Products and Going Beyond Super Herbs

Speaking with BevNET, founder Palo Hawken said that his brand sees the launch of the new addition to its core line, Turmeric Lemon Tart, as an opportunity to bring the ingredient beyond its natural consumer base and into the mainstream with a fruity, high-fat beverage that “tastes basically like lemon meringue pie.”

JBT Corp. Acquires HPP Manufacturer Avure

Steve Smith, the president of JBT FoodTech, said that the company had been looking at various sterilization techniques that do not use heat for over two years before making the decision to purchase Avure.

Expo West 2017 Recap

From fresh takes on familiar favorites to disruptive innovations with the potential to create entirely new categories, the annual Expo is where industry professionals get their first glimpse of the products that will fuel the conversation for the next 12 months and beyond.