Ellie Goulding Joins CORE As Investor, Endorser
CORE Hydration has unveiled singer Ellie Goulding as its newest celebrity investor and the centerpiece for a new cross-platform marketing campaign this summer.
Martín Caballero
Managing Editor, BevNET
Martín writes news articles and feature stories covering the non-alcoholic beverage industry for BevNET. A graduate of Boston University, Martín's previous work has appeared in USA Today, The Boston Globe and The Boston Herald.
Posts by Martín Caballero
Beverage School: How Brands Are Building On Campus – Part 1 of 2
Two recently launched college-based beverage startups, Up Dog Kombucha and Sunniva Super Coffee, have leveraged university resources and their own insight into students’ shifting tastes and demands to create a viable route to market from their dorm room to store shelves.
New Age Beverages Acquires Premier Micronutrient Corporation
The no-cash agreement brings 100 percent of the assets and interests of PMC, its portfolio of products, intellectual property, and the formulas for existing and planned healthy functional beverage products for the pharmacy, medical, sports and military, and other industries.
Inspired Brews Kombucha Feels The Love in Philly
Inside Inspired Brews’ 750 sq. ft. production space, located a few blocks west of the Delaware River in a neighborhood called Old City, customers can see that process happening before their eyes. Around eight to 10 varieties, made with local organic produce whenever possible, are produced at any given time and flavored in five-gallon glass barrels.
Brands See Flavor, Marketing Opportunities in Hybrid Drinks
As simple an idea as combining two existing beverages into one product might be, several brands are using the concept as a platform for exploring category-crossing innovations with a distinct appeal to millennial consumers.
Essentia Evolution: New Logo, Marketing Campaign Announced
The company described the move as “an evolution in the brand’s identity” aimed at building broad awareness and visibility nationwide.
Pepsi Fire Spices Up Summer Soda Season
PepsiCo today announced the launch of Pepsi Fire, a cola spiked with a cinnamon-flavored twist, available nationwide for an eight-week period beginning on May 22.
Organic Dairy Industry Responds to WaPost Story on Certification Issues
A recent article in The Washington Post is raising concerns from some members of the organic dairy community about how the practices of some large scale organic dairy operations may be affecting the industry as a whole.
One Year In, New Age Beverages Still Aiming For More
Following last month’s acquisition of coconut water maker Coco Libre, the question is not whether New Age can run, but whether it can keep up the relentless pace in 2017 and beyond.
Soda Tax Update: Santa Fe Rejects, Seattle Considers
Voters in Sante Fe gave the soda industry its first victory over pro-tax campaigners, while efforts to push through measures in Connecticut and Massachusetts stall.
Monster Sees Net Sales Boost in Q1 Earnings
Net sales for the company’s Monster Energy Drinks segment increased 8.8 percent in Q1 to $845.5 million as compared to $777.5 in 2016, while net sales for Monster’s Strategic Brands segment were also up to $68 million as compared to $58.5 million for the same period in 2016.
Spindrift Closes $10M Funding Round Led by VMG
In an interview with BevNET, Spindrift CEO Bill Creelman explained that the company’s rapid growth made securing more working capital a primary objective for this funding round.
Nielsen: CSDs Rebound, Energy Drinks Keeps Up Pace in April
Sales of carbonated soft drinks and energy drinks were up in April, according to a Wells Fargo Securities report detailing the latest Nielsen xAOC (expanded all outlets combined) and C-store non-alcoholic beverage sales data for the four-week period ending on April 22
Issues in Kombucha Pt. 1: Science v. Nature
In the first of an ongoing series examining issues related to the kombucha industry, we examine how the clash between hard science and unverified evidence regarding the fermentation process and health benefits of kombucha is shaping the category both consumers and producers.