Ray Latif

Ray Latif

Producer, Taste Radio; Contributing Editor, BevNET

Ray Latif is the lead host, producer, and content editor of Taste Radio, BevNET’s flagship podcast and the go-to show for food and beverage industry insights. With 14 years of experience in the industry, Ray is a seasoned journalist known for his sharp interviews and in-depth coverage of trends, innovation, and news. He began his career at BevNET as an assistant editor, later advancing to managing editor of both the website and magazine. Since 2016, he’s been the driving force behind Taste Radio, overseeing everything from content strategy to production. Ray’s conversational style and meticulous research have earned him widespread praise from both guests and listeners. He has had the privilege of interviewing a diverse range of high-profile figures, including Patrick Mahomes, Jennifer Garner, Dan Aykroyd, Kobe Bryant, Padma Lakshmi, and Brad Paisley. His ability to connect with entrepreneurs, celebrities, and industry leaders has made Taste Radio a must-listen for anyone interested in the evolving world of food and beverage.

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Posts by Ray Latif

Massachusetts City Considering Soda Ban Modeled After NYC Proposal

The concern that New York City’s proposed ban on the sale of large-size sodas and other sugary beverages may spill over to other cities is becoming a reality. According to The Boston Globe, Cambridge, MA Mayor Henrietta Davis proposed the idea of a similar sugary drink ban at a city council meeting last night, stating that “in addition to being an obesity threat, soda is one of the contributing factors to an increasing rate in diabetes and heart disease amongst younger people.”

NPR: Coconut Water is “Not Magical”

Clearly, coconut water has been one of the fastest growing categories in the beverage industry, but are its highly touted rehydration benefits as helpful as advertised? In a recent article, National Public Radio (NPR) posits that while coconut water does provide an electrolyte-packed punch, most individuals can rehydrate just as well with plain water.

Video: CNBC’s Darren Rovell Discusses Red Bull’s Sports Marketing Strategy at BevNET Live

Focusing on lessons that beverage entrepreneurs could take from Red Bull and its marketing techniques, CNBC reporter Darren Rovell dazzled BevNET Live attendees with his talk on the intersection of sports, marketing, and beverages. Rovell, who has covered the sports business beat for CNBC since 2006, called Red Bull's promotions, endorsement deals, and advertising campaigns, “an active case study” in innovative marketing.

Coke (Quietly) Introduces Coconut Water-Infused Vitaminwater

Quietly, and with barely a shred of promotion, the Coca-Cola Co. Inc., has launched a new coconut water-infused Vitaminwater flavor called Coco-Refresh. It appears that Coke introduced Coco-Refresh exclusively in the New York City market a little over a month ago, and though the drink is listed among other Vitaminwater varieties on the company’s website, there are only a few tidbits of information about the product, mostly from the viral rants of beverage-crazed bloggers.

Bazi to Merge with GT Beverage Company

Energy shot maker Bazi announced yesterday that it has entered into a merger agreement with GT Beverage Company. According to a joint statement released by the two companies, GT Beverage, which manufactures a line of vitamin-enhanced water drinks for kids, will retain 95.5 percent of the common shares outstanding of Bazi, which has received a line of credit from GT for up to $600,000. The merger is expected to close on or before October 15, 2012.

Coca-Cola Enterprises, Inc. Board Elects Andrea Saia as Director

ATLANTA–(BUSINESS WIRE)–Coca-Cola Enterprises (NYSE/Euronext Paris: CCE) today announced the Company’s board of directors has elected Andrea Saia as director, effective immediately. Ms. Saia, 54, currently serves as the global head…

Snapple Launches “Lightly Sweetened” Teas

Latching onto growing consumer demand for lower sugar, low-calorie beverages, Snapple has launched a new line of all-natural teas lightly sweetened with real sugar. Snapple Lightly Sweetened Teas are made with a base of white tea and contain 18 grams of sugar - less than half the sugar content in other Snapple varieties.

Grady’s Cold Brew Takes New Beverage Showdown 3

In what has become one of the most compelling parts of BevNET Live, the New Beverage Showdown once again rocked the conference, dazzling attendees with a range of innovative and on-trend products, and offering some pulsating drama to end the show. The competition, ultimately won by Grady's Cold Brew, gave companies the opportunity to showcase their brands in front of a judging panel of beverage veterans and experts, and an audience of 500 industry professionals.

With DPSG Deal in Hand, Coco Café Going National

Only nine months after its launch, Coco Café is going national. The company recently revealed that it will enter the Dr Pepper Snapple (DPSG) system beginning in early June, a key piece of a national DSD network that the company hopes to complete later this summer. Acute beverage watchers will note that Coco Café is mirroring the same growth path as parent company Vita Coco, which has begun transitioning most of its distribution to national DPSG houses.

FDA Rejects Petition to Change Name of High Fructose Corn Syrup

Corn refiners suffered a defeat yesterday as the FDA rejected an industry petition to rename high-fructose corn syrup as “corn sugar” on nutritional labels. The Corn Refiners Association (CRA), sought the name change as part of an effort to reverse years of controversy and negative publicity about the health effects of the sweetener. However, the FDA decided that "corn sugar" does not "accurately identify or describe the basic nature of the food or its characterizing properties."

POM Wonderful Launches New Ad Campaign Following FTC Ruling

Following an FTC Judge’s recent ruling that POM Wonderful deceptively marketed health claims in ads for its pomegranate juice products and must end all claims about the health benefits and performance of its drinks, the company has launched a new media campaign touting "its right to legally advertise the general health benefits of its products."

BevNET TV: A Visit with Simpli

In this video, BevNET Editor-in-Chief Jeff Klineman speaks with Simpli founders Mika Manninen and Helena Lumme about their brand, and how oat-based drinks have become a legitimate category for companies to invest in. Lumme also discusses how Simpli plans to increase education about the benefits of oat drinks as a way to develop a more consistent consumer of its products.