Ray Latif

Ray Latif

Producer, Taste Radio; Contributing Editor, BevNET

Ray Latif is the lead host, producer, and content editor of Taste Radio, BevNET’s flagship podcast and the go-to show for food and beverage industry insights. With 14 years of experience in the industry, Ray is a seasoned journalist known for his sharp interviews and in-depth coverage of trends, innovation, and news. He began his career at BevNET as an assistant editor, later advancing to managing editor of both the website and magazine. Since 2016, he’s been the driving force behind Taste Radio, overseeing everything from content strategy to production. Ray’s conversational style and meticulous research have earned him widespread praise from both guests and listeners. He has had the privilege of interviewing a diverse range of high-profile figures, including Patrick Mahomes, Jennifer Garner, Dan Aykroyd, Kobe Bryant, Padma Lakshmi, and Brad Paisley. His ability to connect with entrepreneurs, celebrities, and industry leaders has made Taste Radio a must-listen for anyone interested in the evolving world of food and beverage.

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Posts by Ray Latif

Fighter Energy Now Available on Amazon.com

by Ray Latif,

DELRAY BEACH, FL – Fighter Energy, a brand that provides a healthier, more convenient energy drink to consumers, is pleased to announce that its line of products is available for…

Pitaya Plus Sprouts in First Year Pitaya Plus Sprouts in First Year

Pitaya Plus Sprouts in First Year

by Ray Latif,

In the 11 months since its debut, Pitaya Plus has made significant strides in the distribution of its antioxidant-rich beverage. Despite hitting the market at a time when U.S. consumer knowledge of pitaya is very low (it’s more common name, dragon fruit, is a little better known), Pitaya Plus has resonated with natural foods retailers and consumers who have taken to its message of health and wellness and applauded the company’s focus on fair and sustainable business practices.

National Beverage Delivers Hope…For the Kids of St. Jude

by Ray Latif,

FORT LAUDERDALE, Fla., Dec 20, 2011 (GlobeNewswire via COMTEX) — National Beverage Corp. /quotes/zigman/75857/quotes/nls/fizz FIZZ +0.18% is once again offering consumers across the nation the opportunity to give the ‘most…

Video: New Beverage Showdown Presentations from BevNET Live Winter 2011 – Part 1 Video: New Beverage Showdown Presentations from BevNET Live Winter 2011 – Part 1

Video: New Beverage Showdown Presentations from BevNET Live Winter 2011 – Part 1

by Ray Latif and Joshua Pratt,

After an energetic and dramatic debut at BevNET Live Summer 2011, BevNET reprised the “New Beverage Showdown” at our recent winter conference in Santa Monica. The beverage brand competition - developed in partnership with Coke's Venturing and Emerging Brands Unit – offers the founders of six new companies the opportunity to showcase their business plan and products in front of a panel of expert judges. Here are the first three presentations, from Joia, HDX, and Jetway; you’ll be able to view the remaining three tomorrow.