Ray Latif

Ray Latif

Producer, Taste Radio; Contributing Editor, BevNET

Ray Latif is the lead host, producer, and content editor of Taste Radio, BevNET’s flagship podcast and the go-to show for food and beverage industry insights. With 14 years of experience in the industry, Ray is a seasoned journalist known for his sharp interviews and in-depth coverage of trends, innovation, and news. He began his career at BevNET as an assistant editor, later advancing to managing editor of both the website and magazine. Since 2016, he’s been the driving force behind Taste Radio, overseeing everything from content strategy to production. Ray’s conversational style and meticulous research have earned him widespread praise from both guests and listeners. He has had the privilege of interviewing a diverse range of high-profile figures, including Patrick Mahomes, Jennifer Garner, Dan Aykroyd, Kobe Bryant, Padma Lakshmi, and Brad Paisley. His ability to connect with entrepreneurs, celebrities, and industry leaders has made Taste Radio a must-listen for anyone interested in the evolving world of food and beverage.

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Posts by Ray Latif

Celestial Seasonings Launches Kombucha Energy Shots

by Ray Latif,

New energy shot harnesses kombucha, the popular fermented black tea, to help satisfy the needs of consumers who want to boost their energy naturally BOULDER, Colo., Nov. 14, 2011 /PRNewswire/…

Big Red Launches Big Red Zero

by Ray Latif,

Big Red Zero replacing Diet Big Red beginning this month Austin, TX (November 14, 2011) ? Big Red, America’s original and #1 selling red soda brand, announced the launch of…

Kraft to Launch MiO Energy in December Kraft to Launch MiO Energy in December

Kraft to Launch MiO Energy in December

by Ray Latif,

Kraft Foods is planning to launch a new caffeinated version of its MiO “water enhancer” in December, according to an article in the Financial Times. With MiO Energy, Kraft will utilize its vast sales and marketing force and powerful distribution channels to begin competing in a US energy drink market with annual sales estimated at $6 billion.

Ginseng UP is Back. But From Where? Ginseng UP is Back. But From Where?

Ginseng UP is Back. But From Where?

by Ray Latif,

A little over a month ago, Ginseng UP, a company that produces a line of ginseng-laden carbonated soft drinks – and long believed by many to be one of dozens…

Starbucks Scoops Up Evolution Juice for $30 Million Starbucks Scoops Up Evolution Juice for $30 Million

Starbucks Scoops Up Evolution Juice for $30 Million

by Jeffrey Klineman and Ray Latif,

It didn’t take long for Evolution Juice to realize its dream of using high-pressure pasteurization to go across the country. But it’s going to take a less traditional route to doing it – because it’s going to be carried on the fins of the Starbucks mermaid. The coffee giant yesterday announced today that it was purchasing the four year-old juice company for $30 million, and plans to use it as the lynchpin of a bold move into what chairman Howard Schultz termed a “$50 billion health and wellness sector.”

Tiger Woods is Now Powered by Fuse!

by Ray Latif,

AVENTURA, Fla., Nov. 10, 2011 /PRNewswire/ — Double Eagle Holdings, Ltd. (OTCQB: DROP), the parent company of Fuse Science, Inc. (www.fusescience.com), announced today that it has entered into an exclusive…