Ray Latif

Ray Latif

Producer, Taste Radio; Contributing Editor, BevNET

Ray Latif is the lead host, producer, and content editor of Taste Radio, BevNET’s flagship podcast and the go-to show for food and beverage industry insights. With 14 years of experience in the industry, Ray is a seasoned journalist known for his sharp interviews and in-depth coverage of trends, innovation, and news. He began his career at BevNET as an assistant editor, later advancing to managing editor of both the website and magazine. Since 2016, he’s been the driving force behind Taste Radio, overseeing everything from content strategy to production. Ray’s conversational style and meticulous research have earned him widespread praise from both guests and listeners. He has had the privilege of interviewing a diverse range of high-profile figures, including Patrick Mahomes, Jennifer Garner, Dan Aykroyd, Kobe Bryant, Padma Lakshmi, and Brad Paisley. His ability to connect with entrepreneurs, celebrities, and industry leaders has made Taste Radio a must-listen for anyone interested in the evolving world of food and beverage.

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Posts by Ray Latif

KarmaLife Coconut Water Introduced to the US Market

by Ray Latif,

Juvenex Inc. announces the introduction of KarmaLife Coconut Water, the first line of Indian Coconut Water available to US consumers. Unique to the category, KarmaLife uses only Coconut Water from…

Reza Mirza Joins Activate as Chief Operating Officer

by Ray Latif,

Newport Beach, Calif. (October 13, 2011) – The Rising Beverage Company, (Activate Drinks), today announced that Reza Mirza, Senior Marketing Manager of Nestle Waters, will join the Activate team as…

BevNET TV: An Interview with Seth Goldman of Honest Tea BevNET TV: An Interview with Seth Goldman of Honest Tea

BevNET TV: An Interview with Seth Goldman of Honest Tea

by Ray Latif,

In tiptoeing its way through a label refresh, Honest Tea might want to consider publishing a book about the experience. The company could call it, “How to Win Friends and Not Alienate Your Fanatic Consumer Base.” Though Honest Tea initiated redesign plans nearly three years ago, the company only recently – and quietly -- launched a new label design for its PET line of bottled tea and Honest Ade products. Seth Goldman, the President and “TeaEO” of Honest Tea, explained that as the company made the recent move into national distribution with Coca-Cola, the line needed a bigger visual impact on store...

Ocean Spray Showcases Premium Powders at Supplyside West

by Ray Latif,

October 13, 2011 – Ocean Spray’s Ingredient Technology Group (ITG) presented its cranberry extract powder at this year’s SupplySide West.  Backed by years of research into the health potential of…

Minute Maid Launches Minute Maid Pure Squeezed

by Ray Latif,

National TV Spots Star Emmy®-Winning Actor Ty Burrell HOUSTON–(BUSINESS WIRE)–The all-new, star-studded cast of the Minute Maid Pure Squeezed line makes its debut and shakes things up in the chilled…

Preferred Beverage Offers New Routes to New York Distribution Preferred Beverage Offers New Routes to New York Distribution

Preferred Beverage Offers New Routes to New York Distribution

by Ray Latif,

Having been in the beverage distribution business for over 25 years, Lou Ferraro thinks he has learned a thing or two about what makes for a successful beverage brand. Ferraro was one of the first employees at distribution powerhouse Big Geyser in New York and has been involved in the growth and success of dozens of entrepreneurial beverage companies. Earlier this year, in what is likely to be the final exam for Ferraro’s accumulated knowledge, he opened Preferred Beverage.

Apple Rush Co., Inc. Launches Applerush.com

by Ray Latif,

GLENVIEW, IL–(Marketwire – Oct 13, 2011) – Apple Rush Co., Inc. (PINKSHEETS: APRU) is pleased to announce the launch of their newly designed and interactive website, www.applerush.com. The online venue…