Apple Rush Co., Inc. Launches

GLENVIEW, IL–(Marketwire – Oct 13, 2011) – Apple Rush Co., Inc. (PINKSHEETS: APRU) is pleased to announce the launch of their newly designed and interactive website, The online venue features their 100% Organic Juice Beverages, and will include comprehensive information for shareholders, investors and potential partners alike.

The website features a clean design with organized descriptions and will cover the entire scope of the Company’s product offerings and developments. The new website will soon offer consumers the ability to purchase Apple Rush products directly from the website to be shipped straight to their homes.

Apple Rush® continues to make advancements in product development as the new Blueberry and Black Cherry flavors were launched in the 3rd Quarter of 2010. These organic products contain real juice with no added preservatives. Blueberries and Black Cherries are literally bursting with nutrients and flavor, yet very low in calories. Recently, researchers at Tufts University analyzed 60 fruits and vegetables for their antioxidant capability. Blueberries came out on top, rating highest in their capacity to destroy free radicals.

“We are aware that people are constantly searching the web for more in-depth knowledge and overall better detailed information,” stated Robert Corr, President of Apple Rush Co., Inc. “With the launch, we strived to provide a website that is rich in visual content, informative and easy-to-navigate.”

The Company recently announced that it continues to market its Apple Rush® Brand Beverages under its exclusive trademark license agreement. Apple Rush® Co., Inc. received the exclusive rights to the Apple Rush® Trademark, Trade Dress and Logo of Apple Rush® in December 2008. Apple Rush® Co. formulates, develops and markets a product line of 100% Organic Juice beverages with distributors that sell the product line in several major markets including the United States, Canada, Japan, Puerto Rico, and Israel.

About Apple Rush Co., Inc:

Apple Rush® Company, Inc. is a producer of Organic 100% Juice Sparkling Beverages and Naturally ZERO Waters. The company markets its products through an extensive distribution network nearly 30 Distributors throughout the U.S. and in foreign markets. The Company’s flagship product line of Organic Apple Rush® Sparkling Beverages currently has four mainstream flavors in glass bottles and will introduce the waters this summer.